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Director, Content Marketing

Airwallex

Airwallex

This job is no longer accepting applications

See open jobs at Airwallex.See open jobs similar to "Director, Content Marketing" FinTech Australia.
Marketing & Communications
Singapore
Posted 6+ months ago

At Airwallex (airwallex.com), we’re building the future of global finance on one platform. Founded in 2015 in Melbourne, Airwallex is the leading financial technology platform for modern businesses to grow beyond borders. With one of the world’s most powerful payments infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations, all on one single platform.

If you’re excited to do the most ambitious work of your career and change the way money moves around the world - join us!

As the Director of Content Marketing, you will play a pivotal role in shaping our company’s voice and presence across all digital platforms. Reporting into the Global Head of Brand and Content, you will lead the strategy, development, and execution of all content related to our products. Your leadership will ensure the content marketing team excels in creating compelling content that resonates with our target audiences, drives engagement, and supports our overall marketing objectives. This position calls for a blend of creative vision, strategic thinking, and operational expertise, including the integration of AI tools into our workflows to enhance efficiency and innovation. Additionally, you will collaborate with our internal design team and manage external design and content resources to produce high-quality content.

You Will:

  • Develop and implement a comprehensive content strategy that aligns with the company's goals, brand identity, and audience needs.

  • Lead the creation of content across various formats (blogs, product guides, videos, case studies) to support product launches, updates, and marketing campaigns.

  • Lead, manage, and coach a team of content creators, editors, and strategists. Foster a collaborative and high-performing environment where creativity and innovation thrive.

  • Identify and integrate AI tools and technologies into content creation and distribution workflows to increase efficiency, creativity, and personalisation.

  • Establish and refine content production processes to ensure the team can produce high-quality work quickly and efficiently. Implement best practices for content lifecycle management from ideation to publication and analysis.

  • Ensure all content is on-brand, consistent in terms of style, quality, and tone, and optimised for search and user experience across all channels, including online, social media, email, mobile, video, and print.

  • Define content marketing success metrics and implement systems to track and analyse content performance. Use insights to inform future content strategies and optimisations.

  • Work closely with marketing, sales, product, and design teams to create a unified and effective content strategy.

What You Will Bring:

  • A minimum of 10+ years of experience in content creation, marketing, or a related field, with a strong preference for experience in the fintech or technology sector.

  • Proven track record of developing and executing successful content strategies for tech products with a user first approach.

  • Exceptional writing and editing skills, with the ability to convey complex information in a clear and engaging way.

  • Experience in coaching and team development.

  • Strong understanding of AI tools and technologies relevant to content marketing and their integration into workflows.

  • Familiarity with SEO best practices and content performance analytics tools.

  • Demonstrated ability to think strategically and creatively, with experience in producing content that engages and converts.

  • Ability to work in a fast-paced environment, managing multiple projects simultaneously without compromising quality.

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

This job is no longer accepting applications

See open jobs at Airwallex.See open jobs similar to "Director, Content Marketing" FinTech Australia.
See more open positions at Airwallex
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