About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.

Job description:

Airwallex is a global payments fintech company transforming the way businesses move and manage money globally. We have built a global financial infrastructure platform to help businesses transact, collect and pay across 140+ countries and 60+ currencies, without the constraints of the traditional global financial system. We've grown to 23 global locations and have raised over US$900 million in funding. To support our ambitious growth plans, we’re looking for smart, collaborative and passionate people who are looking to make a genuine impact.

Role:

• We’re on the lookout for a talented SEO Manager to scale our SEO efforts, increase high-intent organic traffic and build predictability/repeatability in our approach to reach and engage our target users- cross-border businesses on the Chinese and overseas search engines. This is a unique opportunity to join the CN marketing team to help shape our SEO approach in the Chinese market.

• We are bullish about the role of organic as part of our growth model due to its strong fit with scaled SME customer acquisition and critical role in driving product awareness and education. In this role, you’ll champion our Chinese SEO strategy and contribute to broader awareness and acquisition initiatives by establishing fundamental SEO technical practices, creating SEO content and keywords, and driving SEO experiments. This is a cross-functional role that will work closely with global and local Growth Marketing, Content Marketing, and Product teams, in both a strategic and execution capacity.

• This role reports to the Product Marketing Director, China and will have a strong focus on leveraging SEO to drive product education and executing go-to-market strategies. The role will be measured against the organic growth of revenue - Airwallex brand and industry keywords ranking in major Chinese/overseas search engines, traffic and conversion growth to Airwallex and sign-up to Airwallex products and services.

• Our teams move fast, we’re growing at an incredible rate and learning along the way. If you’re energized by the above, we’d love to hear from you.

Responsibilities

• Drive Airwallex's SEO strategy and execution in China to position the company at the forefront of searchability within the financial services and technology sectors.

• Set up technical SEO( e.g. link building) and continuous website optimizations

• Collaborate with our Content Team to produce prospect/customer-friendly content that supports acquisition and awareness

• Analyze, report, measure and own SEO performance metrics and dashboards

• Grow organic channel contribution by identifying and executing against high leverage opportunities and taking an iterative approach to experimentation

• Act as an SEO evangelist within the business, helping to surface relevant considerations and opportunities with marketing, product, sales and strategy teams

• Be willing to take on product education initiatives based on business needs, such as website optimizations, product blog and education content creation.

What you will bring

• 5+ years experience in SEO. Deep understanding of local and/or overseas search engines such as Baidu, Bing, Sogou, 360, Google etc.

• Strong analytical skills utilizing tools like but not limited to Google Analytics, Baidu Analytics and Baidu Webmaster Tools, to make data-driven decisions for commercial and operational performance and turn data into insights and actions.

• Proven track record of ability to scale a brand’s organic traffic and able to tie SEO efforts to awareness, acquisition and revenue outcomes.

• Strong writing capabilities in both Simplified Chinese & English.

Who you are

• Comfortable in a fast-moving startup culture - growth-minded and comfortable with ambiguity

• Entrepreneurial mindset and a willingness to get your hands dirty

• Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organization

• Exceptional organizational skills, attention to detail, and a customer-obsessed approach.

Good to have

• Experience in B2B, SaaS, Fintech or startup.

• Deep understanding of social media and community marketing, to further fuel up our marketing pipeline. Experience with Zhihu, Douyin, Redbook, or overseas social media like Meta/Instagram, Youtube will be a plus.

At Airwallex, you'll have the chance to make a meaningful impact in a fast-growing global fintech. We provide a competitive salary and are dedicated to creating a collaborative environment, where you'll work alongside a high-performing team, contributing to work we take pride in.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.