Senior Manager, Content Marketing

As a Senior Manager, Content Marketing you will lead our global content strategy and execution. Reporting to the Chief Marketing Officer (CMO), you are pivotal in fueling demand generation, account-based marketing (ABM), and sales alignment through high-impact content initiatives. You will be responsible for creating and executing a content strategy that attracts, engages, and converts enterprise B2B audiences, supporting both inbound and outbound efforts in close collaboration with sales and marketing teams.

What you'll do

• Content Strategy & Execution: Develop and implement a data-driven global content strategy that supports demand generation, ABM, and sales enablement initiatives;
• Sales & ABM Alignment: Partner with field marketing (ABM) and sales teams to develop targeted content that resonates with high-value accounts and accelerates pipeline velocity;
• Content Creation & Management: Oversee the creation of compelling content formats, including modern assets like podcasts, social content, whitepapers, case studies, blog articles, ebooks, video scripts, and more, ensuring consistency in messaging and tone;
• Thought Leadership & Brand Voice: Establish and maintain a strong, differentiated thought leadership position in the enterprise software market;
• SEO & Organic Growth: Drive content optimization strategies to improve search rankings and organic traffic aligned with our digital team;
• Content Distribution & Amplification: Ensure content is leveraged across digital channels, including email, social media, paid campaigns, and partnerships to maximize reach and engagement;
• Performance & ROI Measurement: Track and analyze content performance, leveraging insights to refine strategy and demonstrate clear ROI on content marketing efforts;
• Team Leadership & Collaboration: Work cross-functionally with demand generation, field marketing, sales, product marketing, and external agencies to ensure a seamless content ecosystem.

Who you are

• 7+ years of experience in content marketing, ideally within B2B enterprise software, SaaS, or technology sectors;
• Proven track record of driving demand generation and sales enablement through content marketing;
• Experience working in account-based marketing (ABM) environments, supporting warm outbound strategies and sales-aligned initiatives;
• Exceptional storytelling and writing skills, with the ability to translate complex concepts into engaging, compelling content;
• Strong understanding of SEO, organic growth strategies, and content amplification techniques;
• Data-driven mindset with experience in measuring and optimizing content performance;
• Ability to collaborate with senior stakeholders, sales leaders, and cross-functional teams;
• Experience managing content teams, freelancers, and agencies;
• Familiarity with marketing automation platforms (e.g., Marketo, HubSpot), CRM (e.g., Salesforce), and content management systems (CMS).