• Own SEO and AI discoverability strategy to drive high-quality organic traffic and support PLG growth.
• Lead content design across web and marketing assets to improve user experience, search visibility, and conversion rates.
• Build and execute scalable content strategies—including blogs, landing pages, and enablement collateral—that align with sales and product goals.
• Oversee website performance and enhancements using CMS tools like Webflow, ensuring speed, responsiveness, and accessibility.
• Use data and experimentation to audit, optimise, and report on content performance across all stages of the funnel.
• Collaborate with cross-functional teams including product, sales, and design to deliver consistent, high-impact content experiences.

• Conducting keyword and competitor analysis to inform a refreshed content roadmap.
• Auditing and improving top landing pages for SEO, UX, and CRO wins.
• Partnering with Sales to identify quick-win content gaps.
• Owning and optimising the Cake website with a focus on discoverability and user flow.

• Launch and maintain a scalable SEO program, including technical and AI-search discoverability (ChatGPT, Perplexity, Gemini).
• Report on organic acquisition and content performance across key channels.
• Build enablement assets like case studies, one-pagers, and decks to support the sales team.
• Roll out CRO experiments across the website to increase signups and self-serve conversion.

• Experience leading SEO and content programs in a B2B SaaS or PLG business.
• Strong skills in content design, content strategy, and UX writing.
• Proficiency with tools like GA4, SEMrush, Ahrefs, SurferSEO, Webflow, and CMS platforms.
• Working knowledge of CRO frameworks, A/B testing, and funnel optimisation.
• Ability to translate user insights and data into action, prioritising quick wins and long-term impact.
• Excellent collaboration skills, especially in a globally remote environment.

At Cake, we’re on a mission to accelerate startup team motivation through equity ownership. We’ve already helped thousands of founders and employees simplify equity and create more owners - on our way to our goal of 1,000,000 new equity owners. Our platform allows startup founders and teams to automate their equity management through an intuitive and new school experience.

We’re a high-performing, friendly, and globally distributed team of 25 across North America, Australia, the Philippines, and Europe. We value creativity, autonomy, and getting things done. Expect flexibility, impact, and a lot of fun along the way.

1. Initial Chat: 20-minute call with the CMO.
2. Challenge: A take-home task followed by a 30-minute review with CMO and a teammate.
3. Team Interview: Meet two colleagues for a deeper dive into your experience and vibe.
4. Founder Interview: 30-minute chat with Kim, our CEO.