The Problems You’ll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As the Product & Marketing Manager for Carta in Europe, focused on our fund administration products, you’ll work to:

• Bridge the gap between product development and market adoption by crafting and communicating compelling product narratives that resonate with key customer segments.
• Assist the wider marketing team in the creation and execution of marketing campaigns that drive pipeline growth, grow brand awareness and support revenue targets.
• Collaborate with sales, product, and regional teams to ensure alignment and consistency across all messaging and GTM initiatives.
• Develop robust GTM strategies for new product launches, ensuring successful adoption and market penetration.
• Analyse campaign performance and customer feedback to optimize marketing tactics and inform product improvements.
• Equip internal teams with the tools and knowledge they need to effectively promote and support the product.
• Foster cross-functional communication to ensure that both value proposition and brand promise are clearly understood and delivered at every touchpoint.
• Establish Carta’s fund admin software and services as a legitimate offering for institutional investors and private funds in Europe

The Team You’ll Work With

You’ll be joining our London-based marketing team who are responsible for growing the Carta brand across Europe. We're a small but active team who support a range of stakeholders across the business. We love sharing the Carta story and we're always challenging ourselves with finding new ways to achieve our goals.

The team reports up into the UK business unit, but we work closely with the US marketing team on global campaigns and we have the benefit of being able to get support on everything from paid campaigns, design, content and web projects. We have some ambitious plans as we grow our offering in the coming years, making it the perfect time to join if you're passionate about experimenting, learning and pushing boundaries.

About You

A successful Product & Marketing Manager for this role would likely have:

• 3+ years of experience in product marketing, with exposure to broader marketing functions.
• Preferably, SaaS fintech experience and/or product marketing experience at companies that served venture capital or private equity audiences.
• Demonstrated experience in demand generation and/or brand marketing, ideally in a B2B context.
• A collaborative, adaptable approach suited to fast-paced, ever-evolving environments.
• The curiosity and tenacity to quickly become a product and domain expert.
• An ability to influence individuals across the business, from senior leadership to sales representatives.
• Excellent communication skills. You’ll need to collaborate effectively with diverse teams and stakeholders to drive progress and deliver results cross-functionally.