Support the execution and optimization of email programs, cloud pages, automation and journeys across the full customer experience including acquisition, growth, retention, and reactivation
Develop and execute email marketing campaigns, including segmentation, personalization, and A/B testing using WYSIWYG templated email editors
Manage and optimize the SFMC platform to drive effective marketing campaigns, enhance customer engagement, and deliver measurable business results
Work closely with cross-functional teams to ensure seamless integration and execution of marketing strategies
Create effective journeys in journey builder utilizing cloud pages and data extensions as entry points with multiple decision splits, emails and exit points
Build cloud pages and lead forms to drive new patient acquisition and support paid media efforts
Manage data integrations, ensuring data accuracy and integrity within SFMC
Troubleshoot and provide solutions to technical errors and technology misconfiguration
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team with proven ability to define and act upon data-driven insights

Requirements

Extensive experience in Salesforce Marketing Cloud including development, administration and configuration
Expertise in Email Studio, Journey Builder, Automation Studio, and Mobile Studio
Experience developing and executing email marketing campaigns, including segmentation, personalization, and A/B testing using templated email editors
Experience designing, implementing and optimizing marketing automation workflows in automation studio
Strong understanding of data management, API integration and batch file upload within SFMC and backend systems
Proficiency in HTML
Salesforce Marketing cloud certificate preferred

We offer

Extended Healthcare with Prescription Drugs, Dental and Vision Insurance, and Healthcare Spending Account (Company Paid)
Life, Critical Illness, and/or Accidental Death & Dismemberment Insurance
Employee Assistance Program (Company Paid)
Long-Term Disability
Registered Retirement Savings Plan (RRSP) with company match
Employee Discounts
Unlimited access to LinkedIn learning solutions

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here, you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.

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This posting includes a good base salary range EPAM Canada would reasonably expect to pay the selected candidate. Individual compensation offers within the range are based on a variety of factors, including, but not limited to, experience, credentials, education, training, the demand for the role, skillset, and overall business and local labour market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: CA$60-CA$80 per hour. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

EPAM Canada welcomes and encourages applications from candidates with disabilities. Please contact WFA Human Resource CA [email protected] if you have questions in this regard, or if you require an accommodation to complete the application process. Click here to review EPAM’s Accessibility for Ontarians with Disabilities Accessibility Policies and Multi-Year Access.

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