In this role, you will be responsible for supporting and optimizing email programs, cloud pages, automations, and journeys to enhance customer acquisition, growth, retention, and reactivation. Through effective management of our SFMC platform, you will drive impactful marketing campaigns, elevate customer engagement, and contribute directly to measurable business success. You will collaborate closely with cross-functional teams to implement seamless marketing strategies.

Join our team to leverage your Salesforce Marketing Cloud expertise and contribute to creating exceptional customer experiences through data-driven marketing innovation!

#LI-DNI

Responsibilities

Develop and execute email marketing campaigns using segmentation, personalization, and A/B testing through WYSIWYG templated email editors
Design and implement email templates and content blocks for consistent and engaging campaigns
Build and optimize marketing automation workflows within Automation Studio
Create and optimize effective journeys in Journey Builder, leveraging cloud pages and data extensions as entry points with decision splits, emails, and exit strategies
Build and manage cloud pages and lead forms to support new patient acquisition and paid media initiatives
Manage data integrations to ensure accuracy and integrity of data across SFMC and backend systems
Troubleshoot and resolve technical errors related to SFMC and platform configurations
Collaborate with relevant teams to ensure API integrations and batch file uploads operate efficiently within SFMC
Analyze and evaluate key campaign metrics, providing actionable insights and distributing results to key stakeholders for continuous improvement
Drive the optimization of customer engagement strategies using data-driven decision-making and reporting
Manage the overall administration and configuration of the Salesforce Marketing Cloud platform

Requirements

5+ years of extensive experience in Salesforce Marketing Cloud including expertise in Email Studio, Journey Builder, Automation Studio, and Mobile Studio
At least 1 year of relevant leadership experience
Proficiency in HTML and flexibility to use WYSIWYG editors for template development
Background in marketing automation platforms, building journeys, and creating cloud pages within SFMC
Competency in data management, including data integrations, API integrations, and batch file uploads
Understanding of campaign performance metrics, data-driven marketing insights, and delivering actionable recommendations to cross-functional teams
Showcase of experience resolving technical errors and managing platform configuration issues
Familiarity with designing lead forms and custom data extensions to drive campaign goals and improve customer acquisition
English proficiency at a B2+ level

Nice to have

Qualifications in paid media campaign support through SFMC cloud pages and automation workflows
Expertise in advanced API integrations or additional certifications in Salesforce Marketing Cloud
Familiarity with advanced database management tools and segmentation strategies