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Salesforce Marketing Cloud Tech Lead

EPAM Systems

EPAM Systems

Marketing & Communications, Sales & Business Development
Toronto, ON, Canada
CAD 125k-160k / year + Equity
Posted on Apr 24, 2025
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Salesforce Marketing Cloud Tech Lead Description

Are you an experienced Developer with a passion for digital transformation? We are hiring a Salesforce Marketing Cloud Tech Lead, who will work alongside a dynamic team to build custom solutions for some of the most prestigious brands in financial services, healthcare, telecom, hospitality, and beyond. This is a high-impact role, with a ton of opportunities to develop your skills and advance your career. Apply now to learn more about this exciting opportunity.

Req.#809034538


#LI-DNI

Responsibilities

  • Design and implement SFMC solutions, focusing on Marketing Cloud Personalization (MCP), dynamic content, and API integrations
  • Develop responsive, modular dynamic content blocks within SFMC, using AMPscript, SSJS, GTL, HTML, and CSS for cross-device compatibility
  • Optimize audience segmentation using advanced SQL queries to process large-scale data and ensure effective targeting for marketing campaigns
  • Automate data processing and segmentation using SQL and SSJS within SFMC’s Automation Studio
  • Integrate and maintain REST APIs for seamless data synchronization between SFMC and external systems, ensuring real-time data flows
  • Create personalized transactional emails (order confirmations, shipping updates) using JSON data and dynamic content scripting
  • Leverage SFMC's Marketing Cloud Personalization (MCP) to create AI-driven, behavior-based personalization across channels
  • Conduct A/B testing, troubleshoot issues, and analyze performance to enhance the efficiency of campaigns and content
  • Collaborate with marketing, IT, and business teams to ensure SFMC aligns with strategic goals and marketing objectives
  • Manage version control for codebase using Git, ensuring consistency and quality across projects

Requirements

  • Proven experience in SFMC development, including expertise in AMPscript, SSJS, GTL, HTML, and CSS
  • Strong proficiency in SQL for advanced data segmentation, filtering, and personalization
  • Experience in designing and optimizing large-scale automation workflows using SFMC Automation Studio
  • Demonstrated ability to integrate REST APIs and manage data synchronization between SFMC and external systems
  • Expertise in creating and deploying personalized transactional emails based on e-commerce data
  • Solid understanding of SFMC Personalization (MCP), including AI-driven recommendations and behavior-based targeting
  • Ability to troubleshoot and resolve issues related to email rendering, dynamic content, and data inconsistencies
  • Strong collaboration skills, working closely with cross-functional teams to align technical solutions with business needs
  • Knowledge of SFMC governance policies, data security, and compliance best practices
  • Excellent communication, problem-solving, and time management skills, with the ability to work independently

We offer

  • Extended Healthcare with Prescription Drugs, Dental and Vision, and Healthcare Spending Account (Company Paid)
  • Life and AD&D Insurance (Company Paid)
  • Employee Assistance Program (Company Paid)
  • Telehealth (Company Paid)
  • Short-term Disability (Company Paid)
  • Long-Term Disability
  • Paid Time Off (including vacation and sick days)
  • Registered Retirement Savings Plan (RRSP) with Company match
  • Maternity/Parental/Adoption Leave Top-up
  • Employee Stock Purchase Program
  • Critical Illness Insurance
  • Employee Discounts
  • Unlimited access to LinkedIn learning solutions

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here, you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.

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This posting includes a base salary range EPAM Canada would reasonably expect to pay the selected candidate. Individual compensation offers within the range are based on a variety of factors, including, but not limited to, experience, credentials, education, training, the demand for the role, skillset, and overall business and local labour market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: CA$125,000 - CA$160,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

EPAM Canada welcomes and encourages applications from candidates with disabilities. Please contact WFA Human Resource CA [email protected] if you have questions in this regard, or if you require an accommodation to complete the application process. Click here to review EPAM’s Accessibility for Ontarians with Disabilities Accessibility Policies and Multi-Year Access.

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