Lead AJO solution architecture and implementation in partnership with agency delivery teams

Translate marketing use cases into journey logic, event structures, segmentation strategies, and activation workflows

Define schemas, identity stitching approaches, and real-time event models in collaboration with technical teams

Configure platform components, including offers, decisioning rules, triggers, and journeys, while directly contributing to technical execution

Partner with Data Engineering to ensure Snowflake data supports AJO activation

Define requirements for customer attributes, behavioral events, and consent management

Conduct QA on data flows to validate inbound and outbound integration processes

Modernize existing customer journeys utilizing AJO capabilities for personalization, scalability, and responsiveness

Collaborate with Email Operations and Marketing Ops teams to QA and activate journeys across channels

Work closely with an interdisciplinary solution team, including Martech strategists, platform architects, technical engineers, and program leads

Contribute to a structured documentation framework to support platform configuration, use case mapping, and quality assurance plans

Provide strategic alignment to teams including Martech, CRM, Campaign Marketing, Legal, and Brand stakeholders

7+ years of experience in marketing technology or digital implementation roles

Expertise in Adobe Journey Optimizer with strong hands-on implementation experience

Certification in Adobe Journey Optimizer (AJO Architect, AEP Business Practitioner, Adobe Target)

Proficiency in journey architecture, lifecycle logic, and real-time personalization frameworks

Background in Snowflake or similar cloud data warehouses used for marketing activation

Ability to develop data schemas, decisioning strategies, and event payloads for cross-channel campaigns

Familiarity with identity resolution, consent and preference management, and regulatory compliance environments such as GDPR or CCPA

Competency in JSON payload management, API specifications, and event instrumentation

Understanding of AJO's integration points with Adobe Experience Platform (AEP), Real-Time CDP, and downstream marketing systems

Strong collaboration skills for cross-functional and vendor teamwork

Ability to create technical documentation for architecture, QA protocols, and operational roadmaps