Lead AJO solution architecture and implementation in collaboration with agency delivery teams

Align marketing use cases with journey logic, event structures, segmentation strategies, and activation workflows

Define schemas, identity stitching methods, and real-time event models alongside technical teams

Configure platform components, such as offers, decisioning rules, triggers, and journeys, while providing direct technical input

Partner with Data Engineering to ensure Snowflake data is optimized for AJO activation

Outline requirements for customer attributes, behavioral events, and consent management workflows

Review data flows to validate integration processes, ensuring quality inbound and outbound connections

Upgrade current customer journeys using AJO capabilities to enhance personalization, scalability, and responsiveness

Collaborate with Email Operations and Marketing Ops teams to validate and activate journeys across channels

Coordinate with interdisciplinary teams, including Martech strategists, platform architects, technical engineers, and program leads

Contribute to structured documentation that supports platform configuration, use case mapping, and quality assurance plans

Align strategies with teams like Martech, CRM, Campaign Marketing, Legal, and Brand stakeholders

10+ years of experience in marketing technology or digital implementation roles

Expertise in Adobe Journey Optimizer with substantial hands-on implementation knowledge

Certification in Adobe Journey Optimizer (AJO Architect, AEP Business Practitioner, Adobe Target)

Proficiency in journey architecture, lifecycle logic, and real-time personalization frameworks

Background in Snowflake or similar cloud data warehouses for marketing activation

Capability to design data schemas, decisioning strategies, and event payloads for cross-channel campaigns

Familiarity with identity resolution, consent management, and compliance frameworks like GDPR or CCPA

Competency in handling JSON payloads, API specifications, and event instrumentation

Understanding of AJO's integration with Adobe Experience Platform (AEP), Real-Time CDP, and connected marketing systems

Strong collaboration abilities for cross-functional and vendor engagement

Capability to author technical documentation for architecture, QA protocols, and operational plans