Build and own the North America partner marketing strategy and plans for EPAM's Data & AI partner ecosystem, aligned with company objectives and partner priorities

Work with internal stakeholders and partner teams to advance EPAM's Data & AI GTM narrative and co-sell positioning

Develop compelling thought leadership and content that differentiates EPAM and its partners in the market

Collaborate with marketing teams and partner stakeholders to plan and execute multi-channel campaigns, including email, social media, webinars, and events

Monitor campaign performance, analyze metrics, and make data-driven adjustments to optimize results

Implement marketing automation tools for lead tracking, scoring, and reporting

Organize, support, and promote partner-related webinars, workshops, and in-person events

Manage end-to-end event logistics including registration, coordination, and follow-up

Represent EPAM at industry conferences and trade shows as needed

Lead partner-focused demand generation strategies to capture and nurture leads

Collaborate with sales teams to ensure marketing-generated leads are effectively managed and converted

Leverage tools such as Salesforce, Marketo, and D365 to support pipeline visibility and reporting

Bachelor's degree in marketing, business, communications, or a related field

8–10 years of experience in partner marketing at a platform, solutions, or systems integrator company

Proven B2B marketing experience, preferably in technology or cloud computing

Hands-on experience working with Data & AI partners such as NVIDIA, Databricks, Anthropic, and Snowflake, and developing winning co-sell strategies

Familiarity with marketing and sales automation platforms (Salesforce, D365, Marketo, or equivalent)

Strong writing and content creation skills with the ability to translate technical concepts into market-facing narratives

Proficiency in digital marketing channels and analytics

Excellent project management and organizational skills with the ability to manage multiple programs simultaneously

Creative thinker with the ability to generate innovative, partner-relevant marketing ideas

Strong communication and presentation skills across internal and external audiences