Own the global GTM strategy for EPAM's Data & AI portfolio, aligning offerings to market opportunities, industry priorities, and client needs

Develop clear positioning and messaging that differentiates EPAM in AI engineering, GenAI, and AI-native transformation

Partner with portfolio and solution leaders to shape market-ready offerings and ensure strong value propositions

Turn complex data and AI capabilities into compelling narratives that resonate across personas — from engineers to C-suite executives

Build thought leadership and campaigns that establish EPAM as a credible, differentiated voice in AI-native transformation

Lead joint GTM initiatives with hyperscalers (Google Cloud, AWS, Microsoft) and key AI technology partners (Anthropic, NVIDIA, and others)

Align messaging and campaigns with partner priorities and field sales motions

Collaborate with marketing and sales teams to design and execute global, multi-channel programs that generate demand and accelerate pipeline

Track, measure, and optimize performance using data-driven insights

Orchestrate complex, global initiatives across marketing, business, alliances, and communications teams

Ensure alignment across stakeholders while maintaining speed and focus on outcomes

Operate effectively in a matrixed organization, balancing competing priorities

Bachelor's degree required; advanced degree preferred

8–12+ years in B2B marketing within technology services, consulting, systems integration, or enterprise software

Proven track record developing and executing GTM strategies for technology offerings, ideally in Data, AI, or cloud ecosystems

Strong understanding of hyperscaler ecosystems (Google Cloud, AWS, Microsoft) and partner-led GTM models

Experience managing complex, global marketing programs in a matrixed organization

Exceptional messaging, storytelling, and communication skills — able to bridge deep technical concepts and executive narratives

Data-driven approach to decision-making; uses insights to guide strategy and improve program performance

Strong stakeholder management and cross-functional leadership capabilities

Builder and operator mentality — can architect bold strategy while executing hands-on in a fast-evolving environment

Self-starter with a bias for action and clear accountability for results

Comfortable operating in ambiguity, especially within AI and emerging technologies