Serve as the primary point of contact for marketing web analytics requirements across all digital channels

Partner with stakeholders to gather, prioritize, and translate business requirements into measurement strategies, tracking specifications, and data collection frameworks

Design, implement, and govern scalable web data layers, tagging architectures, and analytics tracking solutions across web platforms

Lead and support the migration from Adobe Analytics to Customer Journey Analytics (CJA) and drive broader AEP adoption

Collaborate with content, data strategy, and data engineering teams to support downstream integrations and analytics pipelines

Partner with front-end and back-end developers, technical leads, and product teams to implement, validate, and troubleshoot analytics tracking

Ensure data quality, consistency, and governance standards are maintained across all analytics platforms

Design and maintain cross-channel measurement strategies spanning web, marketing automation, and digital platforms

Apply knowledge of privacy regulations and consent management frameworks — including GDPR and CCPA — to ensure compliant data collection practices

Participate actively in Agile/SAFe ceremonies including sprint planning, backlog grooming, and technical reviews

Produce clear documentation, reporting, and stakeholder-ready insights that support strategic business decisions

7+ years of experience in digital or web analytics, with a strong focus on marketing data frameworks and implementation

Deep hands-on expertise with Adobe Analytics, Customer Journey Analytics (CJA), and Adobe Experience Platform (AEP)

Proven experience designing and managing web data layers, tag management systems, and event-based tracking frameworks

Strong background in data schema modeling, data analysis, and supplementing or scaling marketing analytics frameworks

Solid proficiency in JavaScript, HTML, and modern web development practices, with experience using analytics debugging and browser developer tools

Experience with Adobe Experience Platform Web SDK and cross-channel measurement strategies

Familiarity with server-side tracking and hybrid tagging architectures

Working knowledge of privacy regulations and consent management (GDPR, CCPA) and their practical impact on tracking implementation

Background in data governance, taxonomy development, and analytics standards

Experience in B2B digital environments and Agile/SAFe delivery models

Excellent communication and stakeholder management skills — you can translate technical complexity into clear business language and back again