Send Payments - Head of Marketing
FinTech Australia
Direct apply on Linkedin or contact Amy Roberts - amy.roberts@sendpayments.com
We are Send Payments
Send is an award winning, high growth payments company delivering embedded finance solutions to some of the world’s most recognised and valued brands. Our mission is to build robust, global financial infrastructure supported by world class product and applications which empower and enable our partners to integrate fast, low cost, local and cross-border payments into their business models natively. We believe in delivering a blend of smart, enabling technology and outstanding customer experience and we bake these values into everything we do, from strategy to execution.
Our vision is to be the payments partner of choice for established brands and we are already disrupting the international payments and fintech space here in Australia and beyond. Companies like Woolworths, Flight Centre, Pexa and many others are already partnering with Send to expand and monetise their business capabilities and deliver significant experience improvements to their customers.
With global domination firmly in our sights and a strong partnership pipeline to go with it, we are looking to grow our teams and further develop our infrastructure and product offering from here to support these huge growth opportunities.
Growth & Challenges
We have an ambitious roadmap, and lots of exciting horizons ahead. We need to be smart, quick and calculated on how we get there, and we want to surround ourselves with people that thrive off those challenges.
Outcomes Over Output
We know delivery is important, but it's always linked back to the outcome we’re trying to achieve. Delivering the “thing” but not getting the outcome is not the way we work.
Culture & Values
There’s a place for everyone at Send.
We're a team of ambitious individuals with diverse talents and an entrepreneurial spirit at our core. We're not afraid to challenge ideas or bring different perspectives to the table. We look at problems from all angles and value debate and feedback.
Our values-led culture inspires us to continuously deliver the best experiences for both our team and customers:
- Aim Up, Fail Forward: We move fast, experiment, test, verify, and learn then repeat.
- Customers At Our Core: It's our aim to delight, add value, and provide an outstanding experience at every touch point.
- Think Like an Owner: Our colleagues put their trust in us to carefully balance risk with reward, and to make decisions for which we’re 100% accountable.
- Bring Your Best: We pour passion into our work, set high standards and always drive each other forward.
- Create a Place You Want to Work: We’re flexible, compassionate, playful and honest.
Overview
We are looking for an ambitious and self-driven Head of Marketing to join our leadership team. Reporting to the Chief Executive, the Head of Marketing will be responsible for defining and delivering the overall marketing strategy which is critical in driving the next stage of growth for our business. The ideal candidate is a ‘doer,’ always ready to take action and not afraid to roll their sleeves up to get the work done.
Main Responsibilities
The main responsibilities include but are not limited to:
- Lead all aspects of the company’s marketing initiatives, including demand generation (online and offline), brand, creative, product marketing, content strategy, communications/PR, events, insights and analytics.
- Setting the vision and strategy for the marketing function to support the overall priorities and objectives of the business.
- Develop an efficient lead/demand generation engine that delivers qualified leads for all target segments across B2B and B2C audiences.
- Develop a strong brand platform that is aligned to our corporate strategy and informs strong internal and external communications.
- Event planning and coordinating big trade shows and event activation with a strong focus on pipeline and ROI.
- Increase overall brand awareness through highly effective corporate marketing campaigns including, but not limited to customer testimonials, events, digital, direct mail, social, advertising and creative.
- Working with the executive team, align target markets to the corporate strategy, including market verticals, geographies, and sizes of target companies.
- Develop a marketing plan but also oversee its day-to-day implementation.
- Be aware of the short-term tactical activities across the team.
- Ensure that marketing operations, branding, communications are unified, high quality and reflect the business tone of voice.
- Align closely with our Commercial teams to create a strong network of strategic partnerships.
The employee reports directly to the Chief Executive Officer. This role is 4 days in-office, 1 day work from home from either Gold Coast (Southport) or Sydney (Darlinghurst) offices.
Core Competencies:
- Proven in scaling revenue streams of a growth stage business.
- Experience operating and thriving in a transformational company.
- Strong track record of developing successful, innovative and cost effective marketing campaigns.
- Strong proficiency in utilising AI and efficiency tools to optimize productivity
- Extensive experience leading marketing and communications functions in large, complicated environments.
- Digital marketing experience, brand building, go to market strategy and nurturing.
- Experience headlining, planning and coordinating trade show and event activation.
- Growth marketing and lead generation track record.
- Experience rolling out new and multiple product lines.
- Has managed a large marketing budget and built a team.
- Strong understanding of market development strategies, customer decision-making processes and brand management, with an ability to successfully build brand recognition and market awareness.
- Exceptional leader, manager, and builder of teams.
- Low ego; this is an important common characteristic of the leadership team.
- Entrepreneurial mindset, high energy, can-do attitude, adaptable and result driven; strong drive to build a business and break new grounds.
- High degree of customer empathy and the natural ability to build relationships and rapport.
- Impeccable integrity and ethical standards.
- Outstanding interpersonal and communication skills.
What We Offer:
- Ambitious challenges in an exciting emerging embedded finance space with a well-funded growing business.
- Supportive team and full ownership of your role, its deliverables and OKRs.
- Plenty of engagement initiatives including ‘Me Day’ - Get 1 day off a quarter on us, birthday lie-ins etc – plus plenty of birthday cake!
- Access to our Send PLUS+ discounts and perks program.
- Eligibility for our Employee Share Option Plan.
- Team building and fun social events!
- Flexible working arrangements
Why Join Send?
We are a flat structured team, and everyone plays a critical part in making us successful. We share information and tasks proactively, because we know that there is always value in fresh perspective. We embrace building a team that embraces diversity, is adaptable, with a drive to build a business and break new grounds. However you identify and whatever background you bring with you - Come and join us!
Direct apply on Linkedin or contact Amy Roberts - amy.roberts@sendpayments.com