This is a Social Media Manager role with Milk Chocolate Property based in Chippendale, NSW, AU

Fresh off being named Australia’s Most Innovative Proptech at the Proptech Association Awards, we’re now on the hunt for a Social Media Manager to join the Milk Chocolate® team.

Our mission

To make property ownership effortless. We empower Australians with tailored solutions and expert insights to navigate their property buying and owning experience with confidence.

What We Do

Using data-driven insights and machine learning, we help our clients plan, research, buy, build, and manage property all over Australia.

We offer a full service encompassing research, planning, buying, building, upgrading and managing investment properties and family homes. Our team is composed of economists, qualified property investment advisors, data scientists, buyers agents, builders, project managers, property managers, engineers and product experts.

We’ve been trading as a commercial business since 2017, helping customers to purchase more than $400M in property, undertake more than $25M in renovation projects and manage over 170 properties nationally.

Current Platforms

• Instagram
• Facebook
• LinkedIn
• YouTube (dormant)
• X (dormant)
• TikTok (dormant)

The Role

This is a hands-on, full-time role for a social media manager with deep expertise in paid and organic content, Google AdWords, and digital campaign execution. You’ll manage the voice of Milk Chocolate® across all key digital channels and drive lead generation through smart, engaging content and data-backed marketing strategies.

What This Looks Like In Practice

• 4+ years’ experience in a digital marketing or social media role
• Proven track record managing multi-platform campaigns (organic and paid)
• Strong knowledge of Google Ads, YouTube, Meta Ads, and LinkedIn Campaign Manager
• Understanding of TikTok, YouTube Shorts, and ideally X
• Familiarity with eDM platforms, like Mailchimp
• Excellent content creation, copywriting, and editing skills
• Strong eye for brand, tone of voice and detail
• Experienced working in fast-paced environments with a lean team
• A curious, test-and-learn mindset
• Think strategically, but deliver tactically
• Report back on performance with clarity: This drove X DMs, X lead captures, X conversions.
• Can run campaigns end-to-end with confidence
• Are proactive, sharp and results-focused
• Understands algorithm mechanics (e.g., how LinkedIn rewards saves/comments; what makes a TikTok hook work in
• Not afraid to use AI tools to scale effort, without losing authenticity, such as ChatGPT, Notion AI, etc
• Have a deep obsession with optimising performance and learning what works
• Live and breathe digital and social media
• A strong financial aptitude to manage media and third-party budgets

You can’t go wrong if you nail all these elements:

• Big Picture Thinking - You focus on strategic business-driven solutions
• Data & Technology Addiction - Stay across the latest trends, tools, and technologies
• Attention to Detail - Exceptional attention to detail in all forms
• Proactive - Provide proactive solutions to problems and constantly challenge the status quo
• Get Your Hands Dirty - Make things happen!

Our Office

Our office is centrally located in Chippendale, Sydney. This role is primarily on-site, with four days in the office and one work-from-home day each week (Tuesday, Wednesday or Thursday — your choice). While we value flexibility, this is an office-based role.

Remuneration And Reviews

The role comes with a base salary of $110,000 per annum (including super), with the potential to earn an additional $10,000 per annum (including super) through a performance-based bonus linked to agreed KPIs. At Milk Chocolate®, we’re committed to building long-term careers and place a strong emphasis on professional development, including structured career planning and annual reviews.

🟢 Please consider applying even if you don't meet 100% of what’s outlined 🟢

Key Responsibilities

• 📱 Managing social media presence
• 🚀 Executing digital campaigns
• 📊 Reporting on performance

Key Strengths

• 📈 Digital marketing expertise
• ✍️ Content creation and copywriting
• 📊 Data-driven decision making
• 🌐 Social media platform knowledge
• 💰 Performance tracking
• 🤖 AI tool utilization

Why Milk Chocolate Property is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that’s right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Milk Chocolate Property not with Hatch.