This is a Hubspot Expert role with CARED based in Sydney, NSW, Australia

== CARED ==

Role Seniority - mid level, senior, junior

More About The Hubspot Expert Role At CARED

HubSpot Expert Job Ad

HubSpot CRM & Automation Specialist (NDIS / Healthcare Focus)

About The Role

We’re looking for a high-level HubSpot expert to design, build, and optimise a fully structured CRM ecosystem across multiple business units.

This is not a basic admin role.

You’ll be responsible for architecting how leads flow, how data is structured, and how revenue is tracked end-to-end.

Think

• Clean pipelines
• Bulletproof attribution
• Automation that actually works
• Reporting leadership can trust
  
  

What You’ll Be Responsible For

CRM Architecture & Lifecycle

• Design and implement lifecycle stages: Lead → MQL → SQL
• Build logic for movement between stages based on qualification rules
• Ensure alignment between marketing, intake, and sales teams
  
  

Lead Management & Scoring

• Implement a 0–10 lead scoring model based on:
• NDIS funding status
• Accommodation intent
• Referral type
• Automate scoring updates and lifecycle progression
• Ensure clean separation of recruitment vs participant leads
  

Deals Pipeline & Revenue Tracking

• Build and optimise opportunity-based pipelines
• Ensure deals are created at SQL stage
• Map full journey from enquiry → placement
  
  

Lead Source & Attribution

• Implement structured source tracking across:
• Google Ads
• Meta Ads
• LinkedIn
• Organic / SEO
• Referrals
• Configure UTMs, hidden fields, and drill-down source tracking
• Solve attribution gaps (especially phone calls + offline conversions)
  

Automation & Workflows

• Build workflows for:
• Lead routing
• Lifecycle updates
• Data validation
• Notifications (SQL alerts, intake handoffs)
• Eliminate manual processes wherever possible
  

Forms & Data Capture

• Standardise form structure across:
• Website forms
• Meta lead forms
• Google lead extensions
• Ensure key fields are always captured:
• NDIS funding
• Location
• Service type
• Implement hidden fields for brand + campaign tracking
  

Reporting & Dashboards

• Build dashboards for:
• Leads, MQLs, SQLs
• Conversion rates
• Lead quality breakdown
• Performance by location / property
• Ensure reporting is aligned with real business outcomes (not vanity metrics)
  

What Success Looks Like

• Clean, reliable reporting across all brands
• Clear visibility from first enquiry → placement
• Accurate attribution of leads and revenue
• Minimal manual intervention from the team
• Scalable CRM structure that supports growth
  
  

What We’re Looking For

• Proven experience designing end-to-end HubSpot CRM systems
• Strong understanding of:
• Lifecycle stages
• Lead scoring
• Attribution
• Automation logic
• Experience with multi-brand or multi-service businesses
• Ability to think strategically, not just execute tasks
• Bonus: Experience in NDIS, healthcare, or service-based industries
  

Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the CARED team will be there to support your growth.

🟢 Please consider applying even if you don't meet 100% of what’s outlined 🟢

Key Responsibilities

• 🏗️ Designing CRM architecture
• 🔢 Managing lead scoring
• 📈 Building reporting dashboards
  
  

Key Strengths

• 💻 HubSpot CRM expertise
• 📊 Data analysis
• 🤖 Automation skills
• 🌐 Multi-brand management
• 🏥 Healthcare industry knowledge
• 🧠 Strategic thinking
  
  

Why CARED is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that’s right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with CARED not with Hatch.