This is a Content and Community Lead role with Startmate based in Melbourne, VIC, AU

== Startmate ==

Role Seniority - mid level, junior

More about the Content and Community Lead role at Startmate

Content and Community Lead

Note: If you don’t want to build a brand people actually talk about, operate at the centre of the startup ecosystem, and own how a generation finds Startmate, this role isn’t for you.

🚀 Job Description

Startmate is building the best place in the world to start a company. To win, we need to be a magnet for the most ambitious people in ANZ, and this role owns that magnet.

You’ll define how Startmate shows up in the world, shape the narrative of what it means to build in ANZ, and create content and community experiences that cut through and pull the right people in. You’ll operate like a creator as much as a marketer; ideating, shooting, editing and publishing content across short-form video, fast-turnaround creative and high-signal campaigns. You won’t just operate behind the scenes; you’ll be part of the story, building your own presence and showing up in the content you create. You will build and continuously refine the systems behind it all, turning attention into action and ensuring everything we do scales with speed, precision and ambition. This is a high-ownership role focused on raising the bar across taste, execution and impact, where you’re not just running campaigns but building the engine that drives Startmate’s growth, reputation and long-term influence.

If you want to grow into a marketing leader while shaping the future of the startup ecosystem, this is that opportunity.

💡 Key info

• Salary: $80k + super + equity + carry in the funds
• Location: Sydney or Melbourne
• Reporting to: Head of Marketing, Holly Brooks
  
  

📍 What You Own

🤝 Storytelling & content

You own how Startmate shows up to the world. You find the most ambitious people in our network and turn them into stories that travel. You set the standard for taste, voice and creative. You make Startmate one of the most respected and followed brands in the ecosystem.

What This Looks Like

• Ship high-signal content across all channels (social, email, web)
• Create original, standout brand work (reels, campaigns, assets, editorial)
• Raise the bar on quality, speed and consistency
  
  

You know you’re winning when

• The best founders in ANZ want to be associated with Startmate
  
  

🤝 Community & events

You turn Startmate into a place people want to be; and stay. You design and run experiences that attract ambitious people and deepen loyalty. You don’t just run events; you create moments people talk about and come back for.

What This Looks Like

• Own and deliver flagship and intimate events end-to-end
• Spot new audiences early and build ways to bring them in
• Extend every moment into content, story and ongoing engagement
  
  

You know you’re winning when

• The right people show up, stay engaged and come back
  
  

🤝 Marketing engine

You build the system that makes all of this scale. You don’t wait for insights, you find them, act on them and improve the machine. You move fast, test often and raise performance across the board.

What This Looks Like

• You study what makes people stop, watch and act
• Improve funnels, analyse performance and conversion points
• Analyse performance and continuously refine how we operate across marketing
  
  

You know you’re winning when

• More of the best founders find and choose Startmate
  
  

🙅 What You Won’t Own

(Yet! There is a growth path to all of these things. It’s important that you are ambitious to grow in this role and in leadership at Startmate)

• Own the marketing strategy or budget
• Own PR, Partnerships, Comms
  
  

🌱 Position Requirements

• 🎨 Taste & storytelling: You have strong marketing instincts and high creative standards. You know what good looks like and can produce it. You write clearly, think in narratives and create content that actually gets attention. You’re comfortable across formats; copy, design, video; and have a bias toward shipping, not perfecting.
• 📈 Speed & iteration: You move fast and learn faster. You test ideas, track what works and double down quickly. You’re comfortable with ambiguity and don’t wait for perfect data to act. You care about outcomes, not just output.
• 🌏 Community instinct: You understand how great brands and communities compound. You know how to create moments that people feel and want to be part of. You’re excited to represent Startmate publicly and build a presence within the ecosystem.
• 🏗️ Ownership & execution: You take full ownership from idea to outcome. You prioritise well, follow through and hold a high bar for quality. You don’t need direction to move things forward and you’re comfortable figuring things out as you go.
• 🔨 Tools (bonus): HubSpot, Webflow, GA4, Airtable, CapCut, Canva
  
  

🌆 Working at Startmate

We believe that building a diverse and inclusive team is critical to Startmate’s success. We do not discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

We Offer:

• Community: The Startmate community is a unique mix of founders, operators and investors; the one thing everyone has in common is ambition. Startmate is much more than just our team, it’s a community built on paying it forward.
• Autonomy: Our team is small but mighty. You will have very high autonomy to realise your dreams within your area
• Flexibility: We are a remote-first team with coverage across three states. We currently have an office in Melbourne with satellite offices in Sydney and Auckland.
• Access: You get to work with pretty much every well known and less well-known Australian and Kiwi startup, VC and angel
• Great vibes: Being able to bring your best self to work is really important to us. We index heavily on wellbeing and engagement to make sure that you’re able to turn up with energy and resilience each day.
  
  

About Startmate

We’re making Australia and New Zealand the best place in the world to build a startup. We’re achieving that by becoming the best seed-stage investor in ANZ.

At our core, we’re a community of the most ambitious founders, operators and investors propelled by a highly-trusted mentor-driven community, and backed by the best angels, venture funds and tech startups in the region.

Over the past decade we have invested in 300+ startups, with a combined portfolio valuation of $4.5 billion.

We’ve written a lot about what we love at Startmate, so check out our blog if you want some more information about us, such as our mission, values, and team, and one of our most ambitious goals... https://www.startmate.com/about-us

⭐️ Application Process

Deadline: Applications for this role close at midnight Sunday 12 April.

Please answer the questions in this form 👉 HERE

We’re looking for experience, perspective, instinct and originality.

Notes

• This should take around 1–2 hours total.
• Reach out to holly@startmate.com.au if you have any questions!
  
  

Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Startmate team will be there to support your growth.

🟢 Please consider applying even if you don't meet 100% of what’s outlined 🟢

Key Responsibilities

• 📣 Creating high-signal content
• 🤝 Designing community experiences
• ⚙️ Building the marketing engine
  
  

Key Strengths

• 🎨 Storytelling & content
• 📈 Speed & iteration
• 🌏 Community instinct
• 🏗️ Ownership & execution
• 🔨 Tools (bonus)
  
  

Why Startmate is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that’s right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Startmate not with Hatch.