Since 2011, this leading Australian fashion and lifestyle e-commerce company has redefined the future of retail across Australia and New Zealand. As the #1 fashion e-commerce destination in the region, its platforms provide an inspiring and seamless end-to-end customer experience through in-house technology and innovation.

The company is seeking a detail-oriented and data-driven eCommerce Analyst to join its Commercial team. In this role, you will be responsible for analysing eCommerce data, generating insights, and making data-driven recommendations to maximise online commercial performance.

The ideal candidate brings a strong analytical mindset, proficiency in the Google Analytics suite, and a solid understanding of digital marketing and online consumer behaviour. This is an individual contributor role reporting to the Head of eCommerce Trade.

What’s involved

• Understand the commercial strategy, trading levers, and operational context (e.g. campaigns, assortment changes, pricing, onsite changes)
• Connect commercial activity to onsite/app performance and customer outcomes
• Sanity-check data using business understanding (identify anomalies, flag issues, validate sources)
• Identify trends, patterns, and optimisation opportunities across the full customer journey (merchandising, pricing, acquisition)
• Translate data into insights by articulating the “why” (drivers and root causes), the “so what” (implications), and the “what next” (recommended actions)
• Own GA4 event management in partnership with Data/Engineering (requirements, governance, improvements)
• Define and maintain event naming conventions and behavioural metrics
• Validate tracking after releases and proactively monitor for issues
• Extract and transform raw data into stakeholder-friendly outputs
• Maintain BAU reporting and dashboards
• Prepare insights for weekly trade reporting and monthly business reviews
• Conduct deep dives for strategic and cross-functional initiatives
• Proactively surface insights to improve customer experience and commercial outcomes
• Drive understanding across the business of how onsite/app behaviour impacts performance
• Partner with Product and Trade teams to execute and measure A/B testing
• Ensure data accuracy and integrity across reporting processes
• Explore and pilot AI use cases to improve analytics productivity
• Train teams on practical AI usage (insight generation, summarisation, QA, automation)
• Identify workflow improvements where AI can uncover patterns at scale

About You

• Proven experience as an eCommerce Analyst, Digital Marketing Analyst, or similar role
• Strong analytical capability with solid SQL skills (comfortable working with large datasets independently)
• Familiarity with Google Analytics, ideally GA4
• Understanding of digital marketing, SEO, and online advertising
• Strong communication and presentation skills, with the ability to translate complex data into actionable insights
• Detail-oriented with strong organisation and time management
• Ability to work independently and collaboratively in a fast-paced environment
• Strong Excel skills (INDEX/MATCH, VLOOKUP, SUMIF, conditional formatting, charting)
• Analytical mindset with a focus on understanding “why”
• Strong commercial acumen and ability to connect metrics to business outcomes

Life at the company

From ways of working to a strong growth mindset and sustainable approach, every team member contributes unique value while having fun along the way. People are the company’s greatest asset, and the employee experience is designed to empower everyone to do their best work.

Here’s what to expect:

• Flexible working – hybrid model
• Learning collective – learning days and hackathons
• Parental benefits – parental leave and an extra day off for your child’s first day of school
• Birthday leave – a paid day off and a voucher to celebrate
• Style perks – staff discounts and sample sales
• Wellbeing – discounted gym memberships and wellbeing programs
• People first – Employee Assistance Program for you and your family
• Volunteer days – opportunities to give back through a charity partner

🟢 Please consider applying even if you don't meet 100% of what’s outlined 🟢

Key Responsibilities

📈 Analyzing eCommerce data

🔍 Monitoring data accuracy

🤝 Collaborating with teams

Key Strengths

📊 Data analysis

💻 Digital marketing

🗣️ Communication

🤖 AI proficiency

📅 Project management

🤝 Team collaboration

Why this role is partnering with Hatch

Hatch exists to level the playing field for people as they discover a career that’s right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with the company, not with Hatch.