Ingenico is the global leader in payments acceptance solutions. As the trusted technology partner for merchants, banks, acquirers, ISVs, payment aggregators and fintech customers our world-class terminals, solutions and services enable the global ecosystem of payments acceptance. With 40 years of experience, innovation is integral to Ingenico’s approach and culture, inspiring our large and diverse community of experts who anticipate and help shape the evolution of commerce worldwide. At Ingenico, trust and sustainability are at the heart of everything we do.

Social Media Lead

Responsible for developing and executing Ingenico’s global social media strategy, ensuring alignment with overall business goals and marketing objectives.

Vision and Direction

• Develop and lead Ingenico’s global social media strategy, ensuring alignment with business objectives, brand vision, and market trends.
• Provide strategic direction to enhance social media presence across key platforms (LinkedIn, Twitter, Facebook, Instagram, etc.), ensuring consistency in messaging and branding.
• Work closely with global and regional teams to tailor social media strategies for local relevance, ensuring seamless integration into overall marketing campaigns.
• Collaborate with cross-functional teams to ensure social media initiatives are aligned with broader marketing, demand generation, and customer growth objectives.

Campaigns

• Collaborate with Message House and regional teams to create, implement and execute integrated social media campaigns supporting demand gen, awareness and business goals.
• Work closely with creative teams to develop engaging, high-quality visual and written content for social media platforms, ensuring campaigns are engaging and on-brand.
• Oversee the development of social media calendars to align global initiatives with regional marketing activities, balancing brand awareness and tactical marketing content.

Content

• Lead the creation and management of engaging, original content for social media platforms, including social copy, images, videos, and infographics.
• Ensure content aligns with the brand's tone of voice, resonates with target audiences, and supports overall marketing objectives.
• Collaborate with internal stakeholders (product, PR, marketing) to ensure alignment of social media content with broader marketing and business messaging.

Tracking & Reporting

• Define and track KPIs to measure the success of social media efforts.
• Use analytics tools to generate insights, track campaign performance, and inform strategy.
• Provide regular performance reports to key stakeholders, highlighting successes, challenges, and opportunities for optimization.
• Ensure tracking mechanisms such as UTM tagging and social listening are in place to gather audience insights and improve campaign performance.

Collaboration

• Act as the subject matter expert on social media best practices, working with internal teams to ensure a cohesive global social media strategy.
• Partner with regional teams to adapt and execute global strategies that are relevant to local markets.
• Collaborate with PR and media relations teams to integrate social media into larger communications strategies.
• Lead the development of an employee advocacy program, empowering employees to share content and amplify Ingenico’s message on social media.
• Provide training and support to regional teams, enabling them to participate in advocacy initiatives and grow the brand’s presence

Our Benefits

• 25 days Paid annual leave
• Additional health insurance
• Annual Bonus
• Re:benefit monthly budget to choose from different benefits
• Birthday benefit - 1 additional day off in the month of your Birthday + 200 BGN added to your Re:Benefit account
• Volunteer Time off
• Referral Bonus Program
• Parental Benefit if you become a parent while part of the company
• Work from home opportunity
• LinkedIn learning platform access
• Corporate discounts
• Cozy office space close to a subway station
• Fruits and nuts in the office

As part of our values, we embrace diversity and inclusion at Ingenico. We are an equal opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status or any other protected characteristic under applicable law, whether actual or perceived. Ingenico welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process
We want to adapt our processes and create a safe work environment that welcomes everyone.
To learn more about what it's like working inside Ingenico, follow us on LinkedIn

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