Director, Growth Marketing - New Channels
Intuit
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Location(s): Mountain View, California; San Diego, CaliforniaCompany Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Position Description:
At Intuit we believe everyone has the right to prosper, which is why our mission is Powering Prosperity Around the World. Being a mission-driven company includes living our values every day. That means integrity is at the foundation of everything we do, including the products we design, the role we play in the communities we are a part of, and the way we treat every person that is a part of the Intuit family.
Our products, including TurboTax, Credit Karma, QuickBooks and Mailchimp, help solve our customers’ most important problems to help them make more money, save time, and make financial decisions with confidence.
Intuit was founded in 1983 by Scott Cook and Tom Proulx and went public in 1993. Today, with a customer base of over 100 million, over 17,000 employees, Intuit serves customers worldwide in 19 locations and 9 countries by using our AI-driven expert platform to deliver powerful solutions for our customers’ most important financial problems. And as much as we have re-invented our products and services, we have always stayed true to our core values.
Delivering on our mission on behalf of customers also means going beyond the products and services. We are committed to leaving the world a better place than we found it by delivering job readiness and creation through our Prosperity Hub Program, making a positive impact on climate with our focus on becoming twenty times carbon positive by 2030 and our unrelenting commitment to diversity, equity, and inclusion.
We’re proud to have a culture that attracts top talent and empowers them to do the best work of their lives. When employees know they can bring their whole selves to work – that translates into an environment that has been recognized as one of the world’s best and most innovative places to work year upon year.
Role Overview:
Turbo Tax serves over 48M consumers and businesses with a full range of tax solutions from Do-It-Yourself to Full-Service. Our ambition is to deliver double-digit revenue growth through the vision of “Getting Taxes Done for Everyone,” with our greatest source of growth coming from acquiring consumers and business owners from the Assisted Tax segment with our powerful line of products and services.
To continue our success, we must stay ahead of the curve on new customer acquisition models that extend core elements of our product into marketing channels and experiences. One of the core elements we want to extend into marketing channels is our network of tax experts. As such, we are hiring for a Director of Growth Marketing for activating experts as an acquisition channel. The ideal candidate will bring a high level of product-led thinking together with a deep knowledge of marketing channels, particularly Search, Social and CRM channels. We are looking for a “builder” – someone who is given broad autonomy to create and mobilize a team and to operate with velocity to build new capabilities, new partnerships, and programs from the ground-up. This candidate should be someone who operates with a boundaryless, barrier-breaking mentality and a strong bias-for-action. A candidate who has experience with a two-sided network where one side of the network is a group of professionals, experts, coaches or other authority figures is a plus.
The role will be responsible for assessing current capabilities to leverage our expert network in marketing channels, identifying gaps to enable experts as a marketing channel, building a product vision, hiring a team, and building a solution for implementation by the end of the year. The candidate will also have responsibility to identify the capabilities, systems and data needs to manage the solution on-going as an acquisition channel. Success will be evaluated by the ability to move with velocity to create, test and scale a product solution that enables the marketing team to hit targets for unit and revenue growth for the Assisted Services portfolio of products, which is growing close to +20% annually.
This role requires a seasoned leader who can balance: strategy vs. execution, short vs. long, and build vs. partnership opportunities.
Qualifications
- Experience building and scaling a new and complex digital product or web experience from scratch
- Ability to identify and evaluate technical solutions to achieve desired product and marketing outcomes
- Strong understanding of content, creative and technical strategies in Search and Social Media channels
- Experience with media buying platforms, DSPs and performance marketing driving to digital products
- Data-first, systems thinking; ability to conceptualize and operationalize a program
- Have a proven track record for driving an innovative culture that translates into go-to-market successes and breakthrough outcomes
- Be experienced at hiring, inspiring, leading and developing members of the team
- Have a strong bias for action with the ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment
Additional qualifications include:
- 10+ years of relevant digital product and/or marketing growth experience; with at least 4+ years of experience in a digital DTC business
- Passion to win: Driving high standards for individual, team, and organizational accomplishment. A mindset of creativity, innovation, calculated risk-taking and energetic drive to succeed
- Mastery of growth marketing craft skills (hypothesis driven thinking, project scoping, lean testing, financial and business modeling, strategic option identification, and rigorous data analytics)
- Exceptional execution capability - ability to identify technical and non-technical needs to build winning solutions, accelerate development, and operate at scale with requisite data and systems
- Strong leadership presence and ability to communicate strategy and execution clearly and simply. Ease with executive-level interactions - ability to distill complex business issues and strategies to highlight insights and actionable recommendations in a concise and persuasive manner
- Ability to think future forward and reason back; creative and “out of the box” thinking that drives innovation. Ability to “see around corners” and “connect the dots” to proactively drive business, not just respond to it
- Relationship management and leadership experience, including working with cross-functional business partners and senior leadership
Responsibilities
- Vision & Strategy: Identify ideal state experiences and capabilities with concrete steps over short, mid and long horizons. Define success and galavanize team around it.
- Team Building: Identify, recruit, onboard and retain a team with critical cross-cutting skills required for the program
- Content Strategy & Ownership: Create best in class content strategies for exploitation in marketing channels with both organic and paid media. Some domain expertise in Search, Social and/or CRM channels.
- Data / Technical Requirements: Identify, source and/or build data, systems and technical capabilities required to scale solutions
- Test and Learn: Rapid experimentation with a bias for action to generate output at scale; role models a learning mindset
- Champion a culture of inclusion and innovation; create a safe, high-trust environment that encourages constructive debate and celebrates risk taking and failures
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $250,500 - 339,000, Southern California $236,500 - 319,500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
"It’s important to always strive for improvement, even if you’re already in a good place."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
Award-winning culture, best-in-class benefits
Culture and values
Intuit's company culture is rooted in our core values, which promote an innovative and inclusive environment where diverse perspectives and new ideas are celebrated.
More about Intuit life play_arrowBenefits we offer
People who give their best deserve the best in return. We offer rewards that include everything you’d expect, and even more that you wouldn’t. Enjoy the best in class perks and benefits at Intuit.
More about our benefits play_arrowHiring process
From set-up to sign-off, everything you need to know for a successful interview with Intuit, including how to request reasonable interview accommodations.
More about our hiring process play_arrowEOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
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This job is no longer accepting applications
See open jobs at Intuit.See open jobs similar to "Director, Growth Marketing - New Channels" FinTech Australia.