Principal Marketing Manager
Intuit
Principal Marketing Manager
Location(s): Mountain View, California; San Diego, California; Eagle, IdahoCompany Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Intuit’s Small Business and Self-Employed Group (SBSEG) is committed to creating solutions
to power prosperity around the world, meeting the needs and improving the chances of
success for businesses ranging from entrepreneurs just starting out to the small businesses
that drive our economy to the larger mid-market businesses with broader scale and more
complex needs. We look to accomplish this with an online ecosystem of solutions ranging
from accounting to invoicing, payroll to time tracking, payments and lending.
Part of the U.S. Marketing team for QuickBooks, the Mid-Market Marketing Team is seeking a
highly motivated product marketing professional who is excited to make an impact through
one of Intuit’s 5 Big Bets: Disrupt the Small Business Mid-Market. The ideal candidate is a
self-starting strategic thinker with experience translating market, product and customer
insights into strong marketing plans while influencing and partnering cross-functionally to
bring their bold visions to life. The role will focus on partnering with our Sales Marketing and
Sales Teams, synthesizing our ecosystem Mid-Market strategy into the most critical channel
priorities across audience segments. You’ll be challenged to move fast, navigate ambiguity
and have a big impact on our mid-market customers’ lives, their livelihoods and the
QuickBooks brand trajectory with this customer.
Qualifications
- BA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing and/or MBA a plus
- 10+ years professional experience in marketing driving go-to-market strategies
- Ability to translate consumer insight and business strategies into great execution
- Proven experience leading and influencing cross-functional teams to deliver amazing outcomes
- Demonstrated ability to prioritize across a vast array of product solutions and initiatives
- Solid verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levels
- Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
- Track record of making principled, data-based business decisions balanced with experienced judgment
- Strong project management skills, analytical skills and attention to detail
- Strong organization navigational skills, including ability to lead and influence without direct authority
- Ability to think about ambiguous or complex issues, leading to thoughtful recommendations
Responsibilities
- Experience across inbound-outbound product marketing with ability to use storytelling, customer insights, data and business acumen to lead initiatives at any phase of the product life cycle (from idea to maturity) and execute a GTM plan that can drive impact and influence.
- Deep experience partnering with sales and sales enablement teams, prioritizing product solutions, audience segments and initiatives
- Experience developing data-backed audience segmentation strategies with relevant value propositions, reasons to believe and proof points
- Supporting the mid market, sales and accountant teams through a learning agenda –developing deep empathy and understanding with their attitudes, needs and pain points.
- Formalizing processes for gathering, consolidating upleveling insights from sales teams and partnering with PMM and PM to influence product priorities
- Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings.
- Collaborate with Finance and other Marketers to build a 1-yr revenue forecast and the corresponding marketing plan to help deliver the aligned results.
- Strong creative skillset with an ability to turn deep customer insights into winning positioning, value proposition and messaging that will resonate with the target customer.
- Analytically-minded, with the ability to develop clear hypotheses and collaborate cross-functionally with other product marketing teams, channel marketing, sales, finance, analytics, and product to test and iterate our way into how we solution-sell our platform across all channels, providing the customer insights, positioning, and content to drive demand
- Own the business outcomes (P&L) and communicate regular updates to leadership through ongoing forecasting, reporting and root cause analyses
- Make go-forward recommendations and present and share learning and recommendations across the organization
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $190,000-257,000, Southern California $180,000-243,500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
"It’s important to always strive for improvement, even if you’re already in a good place."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
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