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Senior Marketing Manager IC

Intuit

Intuit

This job is no longer accepting applications

See open jobs at Intuit.See open jobs similar to "Senior Marketing Manager IC" FinTech Australia.
Marketing & Communications
Toronto, ON, Canada
Posted 6+ months ago
Marketing
2024-55731 - Copy or share job URL

Senior Marketing Manager IC

Location(s): Toronto, Canada
Apply Now Apply Later Join Talent Community

Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Intuit is seeking a highly skilled and motivated Senior Marketing Manager to join our dynamic team. In this role, you will be responsible for leading the TurboTax marketing strategies and initiatives targeting our Assisted Customer Segments, specifically those who seek expert assistance in filing their taxes using our products. Your innovative mindset, customer strategy experience, and ability to create bold plans will be essential in driving the growth and success of this segment.

Join us at Intuit and play a pivotal role in shaping the future of our Assisted Customer Segments. If you are driven by innovation, possess an entrepreneurial mindset, and are ready to create bold marketing plans that will drive growth and customer satisfaction, we would love to hear from you.

Qualifications

  • 5-7 years of experience in customer strategy, preferably in a similar role focused on customer segments or assisted services
  • Proven track record of developing and executing breakthrough marketing strategies, specifically targeting assisted customer segments
  • Strong analytical skills, with the ability to leverage data and insights to drive strategic decision-making
  • Exceptional communication and presentation skills, with the ability to influence and inspire both internal teams and external stakeholders
  • The ability to collaborate with passion and empathy across disciplines, to achieve shared and divergent goals
  • A positive, can-do attitude that results in problem solving and a bias towards action
  • Self-motivated and results-oriented, with a demonstrated ability to thrive in a fast-paced, dynamic environment
  • Innovative thinker with a passion for exploring new ideas and approaches
  • Bachelor's degree in marketing, business administration, or a related field (advanced degree preferred) or equivalent experience

Responsibilities

  • Develop and Execute Customer Strategies: Utilize your 5-7 years of customer strategy experience to analyze and understand the needs and preferences of our Assisted Customer Segments. Develop comprehensive customer strategies that effectively position and promote our Full Service offering to target these segments
  • Innovative Thinking: Demonstrate an innovation mindset by staying ahead of industry trends and identifying opportunities to differentiate our offerings. Leverage customer insights, market research, and competitive analysis to develop creative marketing approaches that resonate with the target audience
  • Bold Planning: Create transformational marketing plan that not only lays the groundwork for future growth but lift heads with a market that is on autopilot. Oversee the flawless execution of these strategies with the support of expert functional groups. Collaborate with other strategists and channel leaders on innovation-centric data-led marketing campaigns across various channels, ensuring maximum reach and impact
  • Collaboration: Collaborate with cross-functional teams, including product management, sales, MarTech and marketing channels, to align marketing initiatives with overall business objectives. Work closely with the product team to provide input on product enhancements and ensure alignment between customer needs and product features
  • Grit and Determination: Exhibit a resilient and determined approach in overcoming challenges and achieving marketing objectives. Continuously monitor and optimize segment performance, leveraging data and analytics to drive informed decision-making and maximize ROI
Gleb Intuit employee
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
Morag Intuit employee
"It’s important to always strive for improvement, even if you’re already in a good place."
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

Award-winning culture, best-in-class benefits

Culture and values

Intuit's company culture is rooted in our core values, which promote an innovative and inclusive environment where diverse perspectives and new ideas are celebrated.

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Benefits we offer

People who give their best deserve the best in return. We offer rewards that include everything you’d expect, and even more that you wouldn’t. Enjoy the best in class perks and benefits at Intuit.

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Hiring process

From set-up to sign-off, everything you need to know for a successful interview with Intuit, including how to request reasonable interview accommodations.

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EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

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This job is no longer accepting applications

See open jobs at Intuit.See open jobs similar to "Senior Marketing Manager IC" FinTech Australia.
See more open positions at Intuit
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