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Senior Marketing Manager

Intuit

Intuit

This job is no longer accepting applications

See open jobs at Intuit.See open jobs similar to "Senior Marketing Manager" FinTech Australia.
Marketing & Communications
San Diego, CA, USA
Posted 6+ months ago
Marketing
2024-55499 - Copy or share job URL

Senior Marketing Manager

Location(s): San Diego, California
Apply Now Apply Later Join Talent Community

Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Join an award-winning marketing team on the CG TurboTax Referral & New Channels Team as a Senior Marketing Manager, where you will help craft the future of TurboTax and TurboTax Live! You will drive the development of the Referral and the New Channels Go To Market plans in a highly collaborative role to develop media strategies across Mobile, Video, CTV, WOM, Brand and Programmatic to deliver on fiscal year forecast targets for the new channels that launch this year! We’re looking for a forward thinking, self-starter, who has solid experience translating consumer insights into scalable marketing experiences. The Senior Marketing Manager will report to the Group Marketing Manager of Referral & New Channels, based in San Diego, CA.

This role is ideal for someone who is customer obsessed and is well-versed across performance and brand media. The Senior Marketing Marketing Manager will have a passion for channel marketing strategy, media planning and execution who thrives in an extremely fast-paced, agile, and matrixed team environment.

Qualifications

  • 5-8+ years professional experience in marketing channel in one or more of the following (Display, Mobile, Programmatic, WOM or similar Digital experience)
  • Bachelor’s degree required; MBA preferred
  • Must have experience leading campaigns with high impact results
  • Demonstrated ability to execute large-scale digital marketing strategies, including increasing conversions that drive revenue growth, measuring cost per acquisition and a strong understanding of the digital technology landscape
  • Strong data analysis skills, with experience in hypothesis driven testing, test result analysis and making recommendations
  • Ability to work in a hybrid role 2x/wk in office

Responsibilities

Proactive & Strategic Self-Starter

  • Strategic mindset with the ability to tell a great story both written and verbal, articulating channel strategy and plans to x-functional teams as well as senior and executive leadership
  • Ability to influence & partner with key internal stakeholder teams: senior and executive leadership, product marketers, marketing channel leaders, analysts, procurement and finance to ensure shared vision and drive initiatives forward
  • Highly analytical, stats junkie, problem-solver, and creative thinker with the ability to draw key insights from analytics to make key business decisions
  • Learner’s mindset, with drive towards continuous innovation, improvement and a highly proactive bias for solutions-oriented outcomes

Sound Business Acumen

  • Drive forecasting and deliver 1-year marketing goals
  • Distill key channel insights and data to the most critical elements to influence differentiated value proposition, messaging, and optimizations
  • Drive cross-functional teams and partner to ensure go-to-market and communications strategy alignment and plan delivery
  • Champion decisions that deliver the customer benefit across teams and segments to increase loyalty and lifetime value, and achieve True North Goals
  • Integrate insights from a broader macroeconomic outlook, as well as competitive and customer trends to inform long-term planning and business models
  • Embrace failures and sustain long-term goals to drive innovation through speed

Primary Responsibilities Drive channel acquisition and retention strategies across Referral & New Channels

  • Responsible for extreme ownership focused on performance outcomes to develop a marketing strategy that accelerates the growth of the TurboTax Portfolio against key market opportunities, key insights and fiscal year financial goals. Working in partnership with the Referral and New Channels Team
  • Leverage customer insights, competitive understanding, and channel analytics data to make investment recommendations across multiple online channels, create and present media plans, business forecasts and investment scenarios, ensuring agency and x-functional teams are briefed, have been provided business insights and season curves for GTM, and the resulting recommendations are assessed against business goals to ensure a winning strategy
  • Accountable for agency deployment of media and creative plans across channels, providing guidance on targeting, spend targets, bidding strategy, and ensuring publisher deliverables are clearly prioritized, articulated and actioned by the x-functional team in partnership with Channel Ops
  • Provide ongoing support across channels, and related work continuing to develop in-season plans and optimizations such as working with the creative team to identify creative insights that drive new creative opportunities and publisher innovation. This includes, but is not limited to, assisting in driving projects in cross team coordination, campaign and creative launches, data and analytics requests, end of month budget reconciliation, and projects with outside vendors and agencies
  • Responsible for ownership of the Team workbooks to ensure team and agency stakeholders understand and execute media plans, related tech and creative, ongoing test plans, learnings and implications while ensuring all requests are prioritized with clear timelines and owners

Drive Analysis & Optimization for Referral & New Channels

  • Monitor and track business results, report out insights regularly to senior leadership in season, provide media recommendations/actions, as well as track and input into learnings and implications for mid and end of season reporting
  • Drive data driven-decision making that will institutionalize the use of consumer-driven analytics in campaign planning
  • Analyze performance to provide marketing insights to improve performance, conversion rates, and lifetime customer value; Exceptional analytical capability, able to rapidly and independently arrive at campaign insights such as consumer behavior, audience segmentation, winning ad message themes, and successful call to action / landing page strategies.
  • Transform performance results, customer behavior insights, and learnings into actionable strategy and planning, plus in-season optimization direction to media agencies to proactively suggest continual campaign performance improvement and drive a system of campaign excellence
  • Own ongoing channel test plans documentation and test insight optimization recommendations
  • Partner with extended media teams to understand, input and deliver on portfolio & audience targeting opportunities (ie Investors, Self Employed)
Gleb Intuit employee
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
Morag Intuit employee
"It’s important to always strive for improvement, even if you’re already in a good place."
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

Award-winning culture, best-in-class benefits

Culture and values

Intuit's company culture is rooted in our core values, which promote an innovative and inclusive environment where diverse perspectives and new ideas are celebrated.

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Benefits we offer

People who give their best deserve the best in return. We offer rewards that include everything you’d expect, and even more that you wouldn’t. Enjoy the best in class perks and benefits at Intuit.

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Hiring process

From set-up to sign-off, everything you need to know for a successful interview with Intuit, including how to request reasonable interview accommodations.

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EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

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This job is no longer accepting applications

See open jobs at Intuit.See open jobs similar to "Senior Marketing Manager" FinTech Australia.
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