Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

The Intuit Consumer Group Holistic Search (SEO + PPC) team is currently looking for a TurboTax SEO Sr. Marketing Manager who will bring in-depth knowledge of SEO best practices and a proven track-record of managing, optimizing, and growing organic search with a focus on delivering business goals (traffic, logins, units). This role requires the ability to operate on both a strategic and tactical level with a desire to drive results through the use of data analysis and testing. The ideal candidate will have 6+ years of experience and strong critical thinking skills with an exceptional ability to collaborate in a fast-paced, team-oriented environment.

Your primary goal will be to strategically leverage organic search to drive relevant traffic to our sites to maximize acquisition and retention. You will work with a team of passionate marketers who are focused on delivering exceptional experience for customers and strong results for our business in a high-performing environment.

Qualifications

BA/BS, Marketing, Business Administration, Computer Science or related degree. Equivalent experience will be considered
10+ years SEO experience and Marketing, PPC experience a plus
Strong HTML, JS, and similar experience
Strong experience with SEO research tools and analytics platforms (Google Search Console, Adobe, Keyword research and Ranking tools, others)
Expert-level analytical and problem-solving skills, including using measurement and analyzing large datasets to gain insights and drive business decisions
Demonstrated ability to prioritize activities effectively; focus on critical few, communicates and aligns conflicting priorities & proposes solutions
Entrepreneurial “test & learn” mindset with track record of innovation; ability to move & pivot quickly
Effective and concise written, interpersonal and organizational skills
Strong communication skills with the ability to clearly present ideas, updates and results to business partners on various levels
Experience collaborating with agency partners and many team to get work done well
Understanding of various marketing metrics
Enthusiasm & energy to stay current on the latest search marketing trends
Experience and enjoyment in working in a team environment
Positive attitude and enthusiasm for driving results

Responsibilities

Partner with the broader TurboTax SEO team to holistically manage all aspects of the TurboTax organic search program, from planning to implementation, from deep dive analysis to effectively communicating complex concepts to senior leaders
Create, own, and deliver the TurboTax SEO strategy end-to-end, to meet aggressive business goals via a one- and three-year roadmap
Advanced SEO experience with GenAI, Chatbot, Schema, AMP and other techniques to ensure TurboTax organic rankings are best in class within and beyond traditional search
Deep technical SEO expertise, including significant experience with platform migrations, crawling/rendering best practices, subdomains vs TLDs, Core Web Vitals, international SEO, and more
Experience partnering across many teams to evangelize and ensure SEO best practices are implemented at every step, including partnering with Design to influence creative, copywriters for on page copy, developers for code and platform recommendations, as well as with QA to ensure launch is successful before and after
Effectively collaborate with other internal and external stakeholders, including agencies, search engine reps, and other channel leads (Digital Media, Social, Mobile)
Work closely with PPC team members to identify Holistic Search opportunities, proactively implementing these strategies to maximize Holistic search outcomes (more auths, less spend), and help lead testing ideas and insights
Advanced experience with keyword research and writing compelling, keyword-rich, ‘within brand guidelines’ title tags, meta descriptions and other copy in collaboration with multiple teams for input on high visibility pages
Experience with app store optimization (ASO) to drive mobile app downloads and adoption
Hardcore data background with significant experience driving SEO tracking implementation and ensuring attribution is correct across desktop, mobile web and mobile app. Highly analytical, makes data-driven decisions and experienced with working in an organization with rigorous testing standards
Analyze search performance and user behavior to derive marketing insights and make recommendations to improve performance using internal and external data sources (e.g. GSC, SEMRush, Adobe, other in-house data sets)
Work closely with leaders from analytics, research, agency, search engine, and other channel teams to uncover customer insights, develop key metrics and drive measurement and analysis
Experienced in reporting on SEO performance including contribution to the business, top keywords, top pages, conversion rates, Brand vs Generic, and YOY performance
Evaluate and identify new, innovative opportunities to prioritize and drive fast experimentation and learning
Passionate about SEO, keeps on top of industry trends, reads the latest search engine news and helps to communicate these out

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $151000-204500, Southern California $144000-195000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

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Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

Emily Intuit employee

"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Natalie Intuit employee

"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."

Conrad Intuit employee

"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."

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"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."

Conrad Intuit employee

"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

Emily Intuit employee

"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Natalie Intuit employee

"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."

Emily Intuit employee

"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

Heather Intuit employee

"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Jake Intuit employee

"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

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Emily Intuit employee

"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

Breaunna Intuit employee

"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."

Chelsia Intuit employee

"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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