Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Come join the TurboTax Marketing Strategy Team as a Group Marketing Manager.

We are looking for a Group Marketing Manager to lead go to market and product marketing planning and execution for our flagship consumer tax experiences. This individual will have a strong track record of success in “player/coach” roles - bringing strong strategic skills, seamless cross-functional partnership, and executive-level influence to bear, grounded in customer empathy, with a bias for speed and results.

The ideal candidate will be a forward-thinking, self-starter, who has solid experience translating consumer insights into powerful product and marketing experiences. This leader will create strong partnerships with Advertising, Design, Analytics, Product Management, and Finance. To be successful you will bring a mix of strategic vision, communication skills, collaborative mindset, and GTM launch experience — having worked in highly cross-functional, dynamic environments crafted to move with velocity.

Qualifications

10+ years professional experience in marketing or product marketing
Bachelor’s degree required; MBA preferred. Equivalent experience will be considered
Proven experience leading and influencing cross-functional teams to deliver amazing outcomes
Solid written and verbal skills to communicate program objectives, recommendations, and results to senior leadership and cross-functional teams
Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
Track record of making principled, data-based business decisions balanced with experienced judgment
Proven success in turning deep customer understanding into insightful market strategy and execution that drives strong business results

Responsibilities

Develop and manage go to market planning and implementation across both acquisition and retention
Leverage customer insights, competitive understanding, and analytics data to unlock growth opportunities while applying the right level of strategic rigor to guide key decisions
Develop a deep understanding of the product offering value proposition to influence product roadmaps and create clear and differentiated consumer messaging and experiences
Translates customer/marketplace needs into critical few strategic product and marketing priorities in partnership with the product team
Develop clear messaging and creative briefs that translate customer insights into impactful benefits and reasons to believe
Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B testing to roll-out experiences and creative that deliver improved business outcomes
Establish metrics for success and actively analyze business data to generate insights and make informed decisions that drive business results
Partners with brand and ad teams to define integrated offline and online communication strategies and applying multi-channel strategies across the portfolio
Holds team and self-accountable for generating and activating big customer insights to drive growth
Actively leads and teaches across own organization; Asks the right questions to inspire and challenge the organization to test and learn and champions a climate that values learning

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Southern California $191000-258000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

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Conrad Intuit employee

"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

Emily Intuit employee

"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Natalie Intuit employee

"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."

Emily Intuit employee

"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

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Alexandria Intuit employee

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Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

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Emily Intuit employee

"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

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Chelsia Intuit employee

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Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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