Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their mostimportant financial challenges. Serving more than 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Reporting to the Sr. Director, Global Paid Media, and dotted-lined into the Mailchimp Head of ANZ, you will lead the development of the digital marketing strategy (inclusive of paid media), test aggressively and scale initiatives to drive awareness, consideration, and new customer acquisition. This person will also be responsible for leading local product marketing research to identify local market trends, testing key marketing messages for local relevance and funneling this information back to global stakeholders in support of new campaigns and product launches.

Qualifications

10+ years of demonstrated digital marketing experience with a SaaS/Technology (or related) company

Proven track record of building end to end digital marketing strategies with proven campaigns to drive new customer acquisition, brand and demand.

Strong influencing and communications skills across all levels up to executive
Experience using deep customer insight and data to inform segmentation, targeting and positioning, and translating strategy into and actionable, cross-functional go-to-market plans

Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes

Ability to identify big insights by synthesizing inputs from multiple data sources to unlock growth opportunities and developing the business cases and activation plans to support

Strong creative problem-solving and analytical skills
“Builder” mentality - demonstrated success building and overhauling programs and businesses
Excellent verbal, written, visual/presentation and interpersonal communication skills; storyteller
Detail-oriented, sweating the details to deliver incredible results
Strong results orientation and decision making skills; prior experience in a “growth” oriented role preferred

Responsibilities

Be the point person on the ground for all ANZ marketing activities
Sit on the ANZ leadership team connecting Head of ANZ’s org with marketing services through the global marketing org operations.

Founding member of the ANZ SLT
Contribute to the design and build of the ANZ team culture and leadership philosophy
Work across the ANZ SLT to uncover, discuss and solve for regional challenged impacting growth in both self-serve and HA customers

Collaborate with sales, marketing and partnerships teams to deliver Mailchimp’s GTM strategy for demand generation, new customer acquisition, partner engagement and customer retention.

Contribute to the planning and optimizing marketing budgets across all channels in ANZ markets from top-of-funnel to bottom-of-funnel to meet performance, retention and brand building goals

Drive GTM strategies and planning for cross-sell initiatives in ANZ
Coordinate with other Marketing functions on planning and execution of local Marketing activities.
Partner with internal MC teams to conduct local customer/competitive research to determine and validate key product messages with global product marketing teams.

Own the creation and performance read-outs on overall marketing performance including website traffic, lead generation, new customer acquisition, and other awareness/consideration KPIs.

Gleb Intuit employee

"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."

Morag Intuit employee

"It’s important to always strive for improvement, even if you’re already in a good place."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

Emily Intuit employee

"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Natalie Intuit employee

"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."

Conrad Intuit employee

"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."

Joylyn Intuit employee

"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."

Conrad Intuit employee

"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

Emily Intuit employee

"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Natalie Intuit employee

"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."

Emily Intuit employee

"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

Heather Intuit employee

"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Jake Intuit employee

"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

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Emily Intuit employee

"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

Breaunna Intuit employee

"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."

Chelsia Intuit employee

"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

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