Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. We do this by using technology to solve our customers’ most important problems. We serve customers by finding more ways to put more money in their pockets, eliminating work and drudgery so they can focus on their lives and what matters to them, and ensuring that every financial decision that they make, they make it with confidence.

Our flagship products – QuickBooks, TurboTax, Credit Karma and Mailchimp – define the commitment to revolutionize the way people manage their personal finances, run small businesses and pay employees. QuickBooks is traditionally known for accounting and bookkeeping products and services. Increasingly, following customer demand and market trends, we are investing in services that help small businesses run their business on the QuickBooks platform. This includes a number of money movement services, as well as employee management solutions.

Qualifications

7+ years of experience driving growth marketing and personalization initiatives leveraging advanced analytics and AI (e.g., ML, genAI, recommendation systems, etc.) and marketing & sales technologies for a leading brand or equivalent experience in management consulting / strategy consulting
Required: Breadth of knowledge across all areas of CRM marketing channels (e.g., email marketing, push notifications, SMS, in product display ads) with depth and hands-on experience in at least one
Preferred: Experience developing business cases and defining growth initiatives for acquisition, sales and customer success channels as well
Demonstrated experience of delivering AI in marketing, including being fluent in understanding of different types of model techniques (propensity models, AI/ML models, generative AI, etc.) and what types of use cases they can be applied towards
High intellectual curiosity and a growth mindset, with a passion for challenging the status quo and finding new solutions
Excellent verbal, written, visual/presentation and interpersonal communication skills. Ability to influence and shape strategic conversations with data
Excellent leadership skills. Demonstrated ability to work in a matrix environment and ability to both influence and develop strong partnerships at all levels
Comfortable analyzing diverse sets of data to develop insights; simplify stories with data, be concise in the insights and how they drive outcomes with leadership; deep experience with quantitative data analysis
Ability to communicate objectives, plans, status and results clearly, focusing on critical few key points
Proficiency with Project Management software (GitHub, JIRA, Confluence), Google docs, Excel, Qlik Sense, Tableau, Amplitude, and other data analysis tools

Responsibilities

As the Lead for Personalization on the Innovation Marketing team you will be responsible for spearheading the development of our multiyear CRM marketing growth strategy using AI. This individual will be identifying and building out new use cases using advanced analytics & AI (e.g., regression/causal models, generative AI, recommendation systems, contextual bandits, experimentation / testing) and marketing technologies (e.g., CDP, journey orchestration, behavioral analytics) that prioritize driving, efficiency, and customer delight. You will lead highly visible efforts which lead up to Intuit's top strategic “big bets” and “corporate input goals”, while working with stakeholders across marketing, product, AI, engineering, legal, finance, accounting, and operations teams.

Own the end-to-end multiyear personalization and growth vision setting process to ultimately deliver (and continuously iterate upon each fiscal year) our priority initiatives, use cases (by channel, by product, by segment)
Drive a mission team of marketers, sales leads, and customer success managers to understand pain points along the customer journey, identify where analytical tools and personalization capabilities could be leveraged to improve the omni channel end to end experience
Ensure mechanisms so that our personalization roadmap is matched against technical feasibility (crawl, walk, run approach) and impact we can achieve in year (high impact, highly feasible)
Collaborate with internal advanced analytics and AI stakeholders across the org to understand how to connect our current capabilities and where we have gaps (e.g., work with product managers to articulate requirements)
Serve as the marketing driver to work with analytics/AI and define the roadmap of existing model improvements, new model development, data enhancements needed to our infrastructure
Collaborate with performance management, analytics, and finance to conduct business case / opportunity sizing, as well as report out on performance of new capability / campaign results (e.g., revenue impact, ROI, retention, customer growth)
Partner with the execution teams (strategic planning, AI, CRM analytics, MarTech, SalesTech, and Sales, operations, etc.) to ensure use cases are delivered as expected to support our intended growth and innovation goals

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is New York $153,500 - $207,500, Bay Area California $151,500 - 204,500, Southern California $144,500 -195,000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

Gleb Intuit employee

"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."

Morag Intuit employee

"It’s important to always strive for improvement, even if you’re already in a good place."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

Emily Intuit employee

"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Natalie Intuit employee

"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."

Conrad Intuit employee

"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."

Joylyn Intuit employee

"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."

Conrad Intuit employee

"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

Emily Intuit employee

"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Natalie Intuit employee

"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."

Emily Intuit employee

"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

Heather Intuit employee

"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Jake Intuit employee

"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

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Emily Intuit employee

"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

Breaunna Intuit employee

"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."

Chelsia Intuit employee

"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

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Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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