Senior Marketing Manager- Mobile
Intuit
Senior Marketing Manager- Mobile
Location(s): San Diego, California; Mountain View, CaliforniaCompany Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Intuit’s Consumer Group (CG), a team serving the needs of over 20+ million US consumers to file their annual tax returns, is looking for a Mobile App Marketing Manager for the Performance Media Team. Intuit is recognized as one of the best companies to work for:
- #14 2023 Fortune100 best company to work for
- #22 in 2023 PEOPLE® Companies that Care
- #5 Fortune 2023 Best Workplaces in Technology
- #57 2023 Glassdoor's Best Places to Work
We are seeking a Mobile App Marketing Manager who will be responsible for all aspects of mobile app marketing, including strategy development, execution, and measurement. The ideal candidate will have extensive expertise in the mobile app marketing landscape and media platforms, strong analytical skills to track and measure campaign performance, and an in-depth understanding of new user data and privacy laws. The Marketing Manager will report to the Group Manager of Digital Media and X-Channel Strategy based in San Diego, CA.
Responsibilities
Strategy Development
- Develop and implement comprehensive mobile app marketing strategies that drive user acquisition, retention, and engagement against key business goals.
- Lead efforts in market research and competitive analysis to stay ahead of industry trends and best practices.
- Identify and anticipate emerging trends and opportunities in the mobile app marketing space.
- Drive top-of-funnel and app store optimization with an experimentation mindset, driving towards continuous innovation, improvement, and a highly proactive bias for solutions-oriented outcomes.
- Strategic mindset with the ability of great storytelling through data and insights, both written and verbal, articulating channel strategy and plans to cross-functional teams as well as senior leadership.
- Lead partnership with Apple and Google Play app store partners and present annual marketing roadmaps
- Proactive & Strategic Self-Starter.
Collaboration and Communication
- Collaborate with the creative team to build engaging and persuasive ad campaigns that resonate with growth targets and core audiences.
- Develop and maintain strong relationships with key partners, media vendors, ad networks, and other technology providers to enhance campaign effectiveness and efficiency.
- Collaborate with analytics, data science, and digital activation teams to align on new ways of data measurement and triangulation of x-channel app campaigns.
- Ability to influence & partner with key internal stakeholder teams: leadership, product marketers, app developers, marketing channel leaders, and data partners to ensure shared vision and drive initiatives forward.
- Ability to seamlessly context switch from high-altitude to in-the-weeds for any given audience.
Performance and Optimization
- Monitor and analyze campaign performance data regularly to optimize performance and maximize ROI through various platforms such as social media, display advertising, and mobile app advertising.
- Expert knowledge of Kochava MMP (or similar) and partner with client relations team on new technology and partnership enhancements.
- Be an expert and stay up to date with new user data privacy laws and regulations to ensure the company’s compliance in all aspects of mobile app marketing.
- Transform performance results, customer behavior insights, and learnings into actionable strategy, planning, and optimization.
Qualifications
- Performance marketing expertise; you are a digital native and expert in driving outcomes, with focus in mobile app media, who can inspire and drive a team to do the best work of their lives
- Demonstrates ability to execute large-scale marketing programs and an expert in driving targeted business outcomes
- Strong prioritization and organization skills necessary to drive and lead x-functionalinitiatives, and to be effective in a highly matrixed, distributed and extreme fast-moving environment
- 5+ Years mobile app marketer. Must have experience leading campaigns with high impact results.
- Minimal travel for industry networking, media, conferences, and related events
- Hybrid Role: 2-3 days in office/week
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $120,000 - 162,500, Southern California $113,500 - 154,000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
"It’s important to always strive for improvement, even if you’re already in a good place."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
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