Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Intuit’s Consumer Group (CG), a team serving the needs of over 20+ million US consumers to ﬁle their annual tax returns, is looking for a Principal Senior Marketing Manager for the Digital Media Performance Team. Intuit is recognized as one of the best companies to work for:

#14 2023 Fortune100 best company to work for
#22 in 2023 PEOPLE® Companies that Care
#5 Fortune 2023 Best Workplaces in Technology
#57 2023 Glassdoor's Best Places to Work

This role will work across multiple digital channels, including Mobile, Video, CTV and Programmatic delivering on the overall digital advertising strategy and ﬁscal year forecast targets. As the driver of new customer acquisition and retention goals, you will be an essential player to innovative digital media strategies and deliver on our deep passion for customer obsession, innovation and revolutionizing how consumers prepare and ﬁle their taxes. The Principal Senior Marketing Manager will report to the Group Manager of Digital Media and X-Channel Strategy based in San Diego, CA.

Responsibilities

Strategic Planning and Execution

Proactive & Strategic Self-Starter
Strategic mindset with the ability of great storytelling through data and insights, both written and verbal, articulating channel strategy and plans to x-functional teams as well as senior and executive leadership
Responsible for extreme ownership focused on Digital Media Channel performance outcomes to develop a marketing strategy that accelerates the growth of TurboTax against the market opportunity, key insights and fiscal year financial goals
Partner with x-functional teams to ensure go-to-market and communications strategy alignment, plan delivery to forecast, and one-year marketing goals
Work across Media Channels (Brand, Search, Comms) to outline our holistic media strategy and GTM plan including building out an integrated campaign plan, starting with strategy, developing a brief, and working on executing and measuring performance
Integrate insights from a broader macroeconomic outlook, as well as competitive and customer trends to inform long-term planning and business models

Collaboration and Influence

Ability to influence & partner with key internal stakeholder teams: product marketers, marketing channel leaders, analysts, leadership, sourcing, and finance to ensure shared vision and drive initiatives forward
Partner with our earned, owned and paid channel teams to deliver on data-driven campaign decisions
Ensure all key stakeholder inputs and recommendations are included in media plans, optimizations and reflected in various share-outs with senior leadership

Analytical and Data-Driven Decision Making

Highly analytical, stats junkie, problem-solver, and creative thinker with the ability to draw key insights from analytics to make key business decisions
Partner with analytics and finance to support performance forecasting and results attribution
Rapidly and independently arrive at campaign insights such as consumer behavior, audience segmentation, winning ad message themes, successful call to action, and customer experience strategies
Transform performance results, customer behavior insights, and learnings into actionable strategy, planning, and optimization

Operational Excellence and Ownership

Accountable for agency deployment of media plans, providing guidance on targeting, spend allocation, bidding strategy, and ensuring publisher deliverables are clearly prioritized, articulated, and actioned
Responsible for ownership of the Digital Media Team playbooks to ensure team and agency stakeholders understand and execute media plans, related tech, ongoing test plans, learnings and implications
Provide ongoing support across Digital Media, and related work. This includes, but is not limited to, assisting in driving projects in x-team coordination, campaign launches, data and analytics requests, end of month budget reconciliation, and projects with outside vendors and agencies

Continuous Improvement and Innovation

Learner’s mindset, with drive towards continuous innovation, improvement and a highly proactive bias for solutions-oriented outcomes
Embrace failures and sustain long-term goals to drive innovation through speed
Champion decisions that deliver the customer benefit across teams and segments to increase loyalty and lifetime value, and achieve True North Goals
Digital Marketing expertise: you are a digital native and expert in driving outcomes, with focus in paid media who can inspire and drive a team to do the best work of their lives
Demonstrates ability to execute large-scale digital marketing programs, including increasing conversions that drive revenue growth, measuring cost per acquisition and a strong understanding of the digital technology landscape
Strong prioritization and organization skills necessary to drive and lead x-functionalinitiatives, and to be effective in a highly matrixed, distributed and extreme fast-moving environment

Qualifications

7+ Years Paid Digital Media. Must have experience leading campaigns with high impact results.
Minimal travel for industry networking, media, conferences, and related events
Hybrid Role: 2-3 days in ofﬁce/week

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $190000-257000, Southern California $185000-243500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

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"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

Emily Intuit employee

"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

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"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."

Conrad Intuit employee

"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."

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Conrad Intuit employee

"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

Emily Intuit employee

"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Natalie Intuit employee

"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."

Emily Intuit employee

"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

Heather Intuit employee

"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Jake Intuit employee

"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

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Emily Intuit employee

"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

Breaunna Intuit employee

"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."

Chelsia Intuit employee

"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

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Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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