Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Come join the Quickbooks Marketing Data Analytics team as a Staff Business Data Scientist for our web acquisition channel. You will be joining a highly motivated team that is responsible for bringing new customers to the Quickbooks ecosystem of products and driving key decisions through data backed insights. As the web channel expert, you will develop a deeper understanding of the desktop and mobile conversion funnels, help identify areas of opportunity through deep dives on traffic, audience and conversion patterns through statistical analysis, and optimize the website for potential and existing Quickbooks customers. You will be instrumental in actively providing recommendations through insight generation and ensure we make effective, well informed decisions for the company.

Responsibilities

Analyze website performance at both visitor and session level using clickstream data by anchoring to key web metrics and identify user behavior through engagement and pathing analysis
Perform deep dive analysis on various aspects of desktop and mobile web to discover pain points & drive opportunity identification to unlock web optimization and experimentation efforts to drive growth in customer acquisition
Lead the construction of web funnel reporting and data narratives to senior leaders to power strategic web marketing decision
Build customer segmentation and predictive lookalike models that inform traffic acquisition strategies and optimize for business outcomes
Own and improve the core set of dashboards for web funnel to unlock speed of insights across the analytics and marketing organization
Drive improvements to web analytics instrumentation and data architecture to unlock new metrics and insights, as well as improving the durability of data pipelines and data signals
Work closely with our business performance analytics, web marketing, and web/product analytics teams to understand and quantity web drivers of ongoing Quickbooks customer acquisition
Conduct regular ad-hoc analyses to provide leadership with actionable insights at tactical and strategic levels

Qualifications

7+ years of experience using analytics to solve marketing/product business problems through deep dives and statistical analysis
5+ years of experience in web analytics, analyzing website traffic patterns and conversion funnels
7+ years of experience in coding (e.g. SQL, R, Python) and constructing data pipelines and ETL utilizing SQL and Python, as well as data solutions from cloud platforms
Comfortable manipulating and analyzing large complex datasets (e.g. clickstream data) and working on big data technologies and databases
5+ years of experience creating data visualization using Tableau
3+ years of experience in advanced statistical analysis including causal analysis, experimentation, test design and marketing attribution
3+ years of experience working in enterprise web analytics platforms like Adobe Analytics, Google analytics or amplitude
Deep understanding of AI/ML models (predictive analytics) and personalization applications
Bachelor’s degree in a quantitative field or equivalent work experience, advanced degree preferred
Strong data storytelling skills, with a proven ability to rapidly construct impactful visualization, communicate insights and influencing leadership teams
Bachelor’s degree in a STEM related field or equivalent work experience, MS degree preferred

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $152,500-206,000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

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