Director, Mid-Market Pipeline Generation

Company Overview

Job Overview

At Intuit, our mission is powering prosperity around the world. We build intuitive web, mobile, and cloud solutions that generate more money, more time, and more confidence for 46+ million people. Leveraging big data insights, machine learning, and powerful automation, we help consumers, small business owners, and the self-employed achieve their dreams of prosperity.

The QuickBooks Sales and Mid-Market team in Intuit’s Small Business and Self-Employed Group is focused on bringing together the diverse products and services we offer small business owners and the self-employed, and building towards our Better Together vision where the whole is greater than the sum of the parts.

Our Mid-Market (MM) vision is to be the best business solution in the industry for MM customers, delivering a personalized human engagement throughout the entire journey with deep expertise in their industry. MM customers expect a customized software, support and services solution. We are looking for an experienced Sales leader with deep business expertise with the mid-market and a strong track record of leading transformational change who can help us win in this space.

The Director, Mid Market Pipeline Generation will be responsible for overseeing a team of 100 Business Development Representatives (BDRs) who support the Intuit Mid Market and Money sales teams. The role's primary focus is on generating a robust pipeline of qualified leads and developing a strategic lead generation strategy that aligns with business goals. The Director will also work closely with the sales leadership to ensure the BDR team effectively supports the broader sales efforts and achieves targeted revenue growth. Collaborating closely with the mid-market cross-functional leadership team, this role will contribute to the continuous evolution of strategy and optimal approach for scaling in mid-market.

Responsibilities

• Develop and execute a comprehensive pipeline generation strategy aligned with the sales objectives of the Mid Market and Money teams
• Lead, mentor, and manage a team of 100 BDRs to meet or exceed pipeline generation targets
• Implement best practices for lead qualification processes to ensure the BDR team delivers high-quality, sales-ready leads to the sales teams
• Oversee the selection, implementation, and optimization of tools and technologies that enhance pipeline generation, such as CRM systems, lead scoring models, and sales enablement platforms
• Work closely with the Mid Market and Money sales leadership to ensure alignment on goals, priorities, and messaging. Collaborate on the development of go-to-market strategies and sales plays
• Establish a feedback loop between the BDR and sales teams to continuously refine lead generation and qualification criteria based on real-time insights from the field
• Partner with marketing teams to design and execute campaigns that drive lead generation
• Provide input on messaging, content, and tactics to ensure marketing efforts support BDR objectives
• Work with product management and marketing teams to ensure the BDRs are well-versed in product offerings and market trends, enabling them to engage effectively with prospects
• Build strong relationships with leaders in other departments, such as Marketing, Product, and Customer Success, to ensure alignment and support for pipeline generation initiatives

Qualifications

• BA/BS degree
• 10+ years of experience in sales, pre-sales, or business development, with at least 5 years in a leadership role overseeing large teams
• Proven track record of leading and scaling large BDR or sales teams, with a focus on pipeline generation and lead strategy
• Strong strategic planning skills, with the ability to develop and execute effective lead generation strategies
• Proficient in using data and analytics to drive decisions and optimize performance
• Excellent verbal and written communication skills, with the ability to influence and engage stakeholders at all levels
• Demonstrated ability to work collaboratively across departments to achieve shared goals
• Experience with CRM systems, sales enablement tools, and lead scoring models