APAC Group Manager Marketing, SMB and Midmarket

Company Overview

Job Overview

Innovating. Empowering. Delighting. Join the Intuit APAC team to delight small businesses & accountants to drive growth of QuickBooks across +150 countries.

Intuit HQ is based in Mountain View California where we have been in operations since 1983. We are proud to share that Intuit has consistently appeared in Fortune’s top 50 Best companies to work for over the last 5 years. We believe in the power of the individual. The power to do more. To make more. To be more.

We're innovators, and have been at it for more than three decades. And we don't stand still. As the world evolves, so do we – inventing new solutions to solve important problems, perfecting those solutions and delighting our customers. In short:

Powering prosperity around the world. The breadth and depth of these customer-driven innovations mean limitless opportunities for you to turn your ingenious ideas into reality at Intuit.

Responsibilities

Strategic Thinking:

• Develop 1-year segment marketing strategy covering but not limited to demand generation, acquisition campaign, web conversion rate optimisation, lifecycle, ecosystem marketing targeting Small & Medium sized businesses across APAC to drive revenue & customer growth .
• Leverage market trends and experimentation to deeply understand customers and market insights to proactively address customer needs & unlock growth opportunities through compelling value propositions and effective marketing campaigns.
• Shape function-wide segment marketing strategies based on comprehensive business Partner with digital marketing & sales teams to capitalize on growth opportunities.
• Demonstrate a strong bias for action and swiftly adapt to evolving business demands. Takes full responsibility for delivering strategic results with Collaborates with senior leaders to resolve issues and build consensus.
• Coach, motivate and lead a strong team of digital experts through a passion for people development and growth. Fosters a culture of creativity and risk-taking within the team.

Compelling Communications:

• Craft comprehensive and engaging narratives and communications that resonate across functions. Leverages advanced data analysis to influence key stakeholders.
• Influence senior leaders and cross-functional stakeholders with clear, data-backed visions. Secures buy-in for complex initiatives.
• Develop and execute segment marketing strategies that align with insights and overall business objectives.
• Ensures activations resonate deeply with diverse global

Tech-Forward Thinking and Action:

• Leverages advanced AI capabilities to drive strategic marketing initiatives. Uses AI to significantly boost team performance and business
• Integrates cutting-edge technology and data tools into digital marketing & automation strategies. Drives significant improvements in personalized customer experiences and channel performance.
• Leads and actively contributes to cross-functional collaborations to drive the effective use of analytics and digital marketing capabilities.

Insightful Analysis and Experimentation:

• Leverages key metrics to drive function-wide decisions that positively impact funnel performance, product solutions and business
• Leads collaborations with data experts to uncover significant insights for business impact. Shapes stories that drive business outcomes while ensuring data compliance.
• Leads and actively contributes to the design and implementation of bold experiments. Uses rapid iteration to identify strategic

Qualifications

• Bachelor's degree or higher; Business and marketing majors preferred; equivalent experience will be considered
• Previous experience in people/team leadership
• Previous experience in P&L and budget management
• Experience in digital marketing and/or campaign management
• Experience in the software as a service or accounting software industry is ideal