Staff Product Marketing Manager, Lending

Company Overview

Job Overview

The QuickBooks U.S. Marketing team is seeking a seasoned product marketer with strong strategic and storytelling skills, who operates with a bias for action to create customer benefit and drive business results. As a Staff Product Marketing Manager on the team, you will develop and activate go-to-market plans for the Lending portfolio of QuickBooks products.

This is a unique opportunity for a highly motivated marketing leader to own a business end-to-end and accelerate QuickBooks’ growth trajectory in the fintech space. The ideal candidate will have prior experience bringing new products to market with an emphasis on B2B and financial products. You’ll be challenged to think boldly, move fast, and have a big impact on our customers’ lives, their livelihoods, and the QuickBooks brand trajectory.

Responsibilities

• Own 1-year business outcomes for our Lending portfolio, including strategic choices about where to play and how to win, and effectively communicate data-backed business plans and performance data across teams and up to executive leadership through ongoing forecasting, reporting and root cause analyses
• Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy, develop winning product positioning including differentiated, insights-based messaging and claims, and influence the product roadmap to deliver on the biggest customer needs
• Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into compelling business cases and awesome end-to-end customer experiences
• Leverage storytelling, customer insights, data and business acumen to lead initiatives and influence the roadmap at any phase of the product life cycle (from idea to maturity) and execute an impactful GTM plan that prioritizes business results with product and channel partners
• Develop go-to-market plans, segmentation, and marketing activations in close partnership with external partners and our business development team to deliver year-on-year growth for our lending marketplace
• Partner closely with cross-functional teams spanning marketing, product, design, business development, analytics, finance, credit, risk, legal, strategy, sales, and customer success
• Contribute to 3-year strategic planning and make decisions that benefit the customer and the entire Intuit portfolio, not just the offering.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $151,000-204,500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

Qualifications

• 8 - 10+ years of experience in product marketing strategy and cross-functional execution
• Strong Product Marketing craft; fintech or lending experience preferred
• Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and actionable, cross-functional go-to-market plans
• Highly analytical and problem-solving orientation; comfort with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth opportunities
• Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term businessoutcomes
• Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
• Strong track record of leadership, storytelling, and influencing in a cross-functional, fast-moving environment
• Excellent verbal, written/presentation, and interpersonal communication skills.
• BA/BS required, MBA preferred.
• Experience with small- and mid-sized business a plus