Principal Marketing Manager Mailchimp

Company Overview

Job Overview

Part of the Product Marketing team for Mailchimp, the Technology Partnerships team is responsible for listening to the market, uncovering customer insights, identifying opportunities that influence the product integrations roadmap, and developing go-to-market plans that drive revenue growth and integration adoption.

We are seeking a seasoned Principal Marketing Manager to join the Technology Partnerships Marketing team. The ideal candidate will be a forward-thinking self-starter who has experience translating customer insights into marketing plans that drive customer acquisition, and who can successfully navigate through ambiguity to drive meaningful action. You’ll be challenged to think boldly, move fast, and have a big impact on accelerating the impact of integrations for Mailchimp. You’ll partner closely with the larger Technology Partner organization as well as Marketing, Analytics, Sales, and many others. To be successful you will bring a mix of strategic vision, communication skills, collaborative mindset, and product launch experience - having worked in highly cross-functional, dynamic environments crafted to move with velocity.

Responsibilities

• Technology Partner Co-Marketing GTM Plans: Develop, execute, and measure the success of several technology partner marketing campaigns and programs in collaboration with our key technology partners to meet and exceed our short and long term business goals.
• Strategic Partner Value Propositions: Hone differentiated, insights based value propositions for several strategic partner integrations by developing deep understanding of the market opportunity, customer segments, competitors, business models, and positioning.
• Learning Plan Development: Contribute to research and testing plans and actively analyze business data from multiple sources to generate insights, build business cases, and make informed decisions that drive business results.
• Cross-functional Partnership: Partner deeply cross-functionally to influence the product and GTM roadmaps and execute awesome end-to-end customer experiences with Product Management, Research, Analytics, Customer Success, Sales, Partnerships, Lifecycle Marketing, Events, and others.
• Culture Contributor: Contribute to a high-performing culture and share go-to-market best practices that up-level the team’s marketing craft

Qualifications

• 10+ Years Experience: 10+ years of business experience in product and/or partnership marketing within SaaS/Technology companies.
• Product Marketing Craft Expertise: Proven expertise in product marketing with a track record of building successful end-to-end partner marketing strategies. Small business experience is a plus.
• Customer-Obsessed: Leads with customer insights, seeking new insights that result in action, and advocates internally and externally on behalf of our customers.
• Strategic and Analytical: Experience with consumer research and data, including qualitative and quantitative testing. Ability to quickly analyze and synthesize data from a variety of sources and distill into clear, concise recommendations for an executive audience. Proven ability to leverage data to measure marketing performance, inform growth opportunities and business case development.
• Compelling Storyteller: Excellent written and verbal communications, presentation and facilitation skills to drive speed, engagement, clarity, and action. Ability to make the complex simple and convince peers and executives to take action.
• Intellectually Curious Risk-Taker: Understands the importance of trying and failing and encourages hypothesis-driven experimentation.
• Collaborator & Influencer: Strong interpersonal and influencing skills in a cross-functional, fast-moving environment. Ability to interact with colleagues of all levels in a peer-like way.
• Self-Starter: Demonstrated track record of self-motivation and willingness to proactively and independently take on leadership roles in projects, prioritize what matters, and manage multiple work streams simultaneously.
• Versatile Do-er: Forward-thinker with the ability to problem solve with ambiguity, drive data-based decisions and own outcomes, and roll up their sleeves to execute.