Staff Performance Marketing Manager
Intuit
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Company Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Come join Intuit as a Staff Performance Marketing Manager!
Responsibilities
- Execute and measure customer-backed email/marketing automation campaigns in Eloqua to drive usage, conversion, retention, revenue and unit growth
- Set up and QA campaigns in Eloqua for lifecycle marketing stages, lead nurture, onboarding, and trial conversion.
- Plan and manage the end to end process of direct mail campaigns – including strategy, creative development and management of print and fulfillment vendors.
- Plan, execute and measure campaigns.
- Build program test plans. Perform and analyze A/B split testing along with analyst
- Partner closely with cross functional teams (e.g. Segment Marketers, Product
- Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results.
- Develop program/creative brief. Manage creative development with copywriter, designer and programmers.
- Accurately estimate and track program costs, weekly campaign timelines and results
- Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines
- Set-up, test/QA and deploy email campaigns in Eloqua
Qualifications
- Email marketer with 5+ years’ experience in b2c or b2b email and/or mobile marketing.
- Experience setting up, executing and measuring life-cycle email campaigns for SaaS products
- Marketing automation experience (e.g. Eloqua, Marketo, Pardot) required
- Exceptional executional and project management skills
- Understanding of email creative best practices
- Passion and ability to be agile in campaign development, execution and delivery of results
- Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic, and campaign performance (ROI analysis and recommendations)
- Curiosity and energy for digging into campaign data and leveraging technology
- Comfortable in a fast-paced environment
- Strong prioritization and time management skills
- Ability to manage multiple complex projects and priorities
- Solutions oriented mind-set
- Ability to iterate and learn quickly to optimize campaigns
- Highly organized and detail oriented
- Ability to work independently and cross-functionally
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $158,000 - 213,500, Southern California $150,500 - 203,500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
This job is no longer accepting applications
See open jobs at Intuit.See open jobs similar to "Staff Performance Marketing Manager" FinTech Australia.