Group Manager, Social Media

Company Overview

Job Overview

Intuit is seeking a dynamic and experienced Group Manager of Social Media to lead the social media strategy and execution for our flagship TurboTax brand. This pivotal role will be responsible for driving brand awareness, engagement, and customer acquisition through innovative and data-driven social media campaigns. As a Communications leader, this person will lead a team of social media professionals, working cross-functionally with marketing, product, and customer success teams to ensure a cohesive and impactful brand presence across all relevant social platforms. This is an exciting opportunity to shape the voice of a leading financial brand and connect with millions of consumers during key tax moments and year-round.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with TurboTax business objectives, including brand building, customer acquisition, retention, and sentiment management, with a strong focus on data, measurement, and actionable insights.
• Lead, mentor, and develop a high-performing team of social media managers, specialists, and content creators.
• Oversee content strategy, creation, and distribution across all relevant social platforms (e.g., Facebook, Instagram, X, TikTok, YouTube, LinkedIn), ensuring brand consistency and adherence to best practices.
• Oversee social media listening, monitoring, and reporting, providing actionable insights to optimize performance and inform future strategies.
• Implement A/B testing and other optimization methodologies to continuously improve campaign effectiveness, driving efficiencies and enhancing overall ROI.
• Actively identify and leverage trendjacking opportunities to insert TurboTax into relevant cultural conversations authentically and impactfully.
• Develop strategies to optimize for social search, ensuring TurboTax content is discoverable and ranks highly within social platforms.
• Collaborate closely with internal stakeholders, including brand marketing, product marketing, PR, legal, and customer success, to ensure integrated campaigns and consistent messaging.
• Identify emerging social media trends, platforms, and technologies, and assess their potential impact and opportunities for TurboTax.
• Implement new AI tools and technology to accelerate content creation, testing and performance
• Manage social media budget and resources effectively, demonstrating strong ROI for social media initiatives.
• Develop and implement crisis management protocols for social media, ensuring rapid and appropriate responses to sensitive issues.
• Establish and track key performance indicators (KPIs) for social media, regularly reporting on progress and making data-driven recommendations for optimization to deliver efficiencies and generate top-of-funnel word-of-mouth.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:

Bay Area California $208,000 - 281,000

Southern California $181,500 - 245,500This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• 10+ years of progressive experience in social media marketing, with at least 3-5 years in a leadership or management role, preferably within a large, consumer-facing brand.
• Demonstrated experience developing and executing successful social media strategies that drive measurable business results, with a proven data-driven mindset and strong analytical capabilities.
• Deep understanding of major social media platforms, their algorithms, best practices, and analytics tools.
• Proven ability to lead, motivate, and develop a high-performing team.
• Excellent written and verbal communication skills, with a keen eye for detail and brand voice.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions to optimize performance.
• Experience with social media management platforms (e.g., Sprinklr, Sprout Social, Hootsuite) and listening tools.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.