Head of Performance Marketing & Media

Company Overview

Job Overview

This is a London based role in a hybrid office, where you'll be required onsite 3 days per week

Intuit’s Global Business Solutions Group (GBSG) is devoted to creating solutions to meet the needs and improve the chances of success for these entrepreneurs with a portfolio of solutions ranging from mileage tracking to invoicing, payroll to accounting, payments and capital.

We are looking for someone to lead our performance marketing organization for EMEA, Intuit’s largest market outside of the US. You will develop the media strategy, test constantly and scale initiatives to drive awareness, consideration and conversion of our Quickbooks portfolio. You will be responsible for overall planning, forecasting and optimization across all of the performance marketing channels to profitably acquire customers, build the Quickbooks brand and deliver best-in-class E2E experiences that delight small businesses and accountants across the product portfolio.

Responsibilities

• Build performance marketing strategy for the EMEA business based on key audiences which include small business, mid market and partners
• Build, develop, coach a high performing performance marketing team
• Lead a team and agency partners spanning all aspects of performance marketing including; Paid Search, SEO, Paid Social, Brand/above the line media advertising, Mobile, Programmatic and CRO
• Execute and optimise with data driven innovation to drive volume growth at a decreasing CPA efficiency
• Responsible for allocating, investing and optimizing a significant media budget across all channels from top-of-funnel to bottom-of-funnel to meet performance and brand building goals
• Utilize data-driven methodology, analysis and measurement to improve effectiveness and efficiency across all marketing channels
• Manage media agency and direct partnerships with the major platforms to build a holistic go to market approach
• Work closely with your analytics and business operations and intelligence partners to build a world-class performance marketing engine across tracking, attribution, automation and optimization
• Innovate and implement test and learn strategies and drive scalable results
• Strong analytical approach to acquisition funnel metrics, measurement and campaign performance
• Evolve and plan the business across a 3-year horizon

Performance & Success Measures:

• Increased marketing ROI by program / by channel
• Reduced / optimized CPAs
• Increased website conversion
• Improved brand health metrics (e.g. awareness, consideration)
• Budget and performance management- own regional budget, measure performance through KPIs such as CPLs, MQLs, SQLs, pipeline contribution, ROI, CAC, LTV that ultimately drives action and results re customer growth, solution adoption and revenue growth, with a specific lens on Mid-Market performance

Qualifications

• Proven experience of successfully planning and launching high profile integrated marketing campaigns for top brands.
• Proven experience managing agency relationships
• Track record of growing marketing investment on a measurable basis (CPA, ROI, MMM, etc.) at scale
• Strong leadership and communication skills to drive recommendations, articulate trade-offs and communicate plans to senior executives
• Willingness to be deep in the details while also being able to create and communicate higher level strategy
• Ideal candidate has experience with high volume ecommerce businesses and or subscription based offerings in a SaaS environment – FinTech and or multiple product portfolio experience is a plus
• Experience with using and building AI-driven marketing tools, workflow automation and AI powered creative systems (dynamic content generation, automated asset production, experimentation tooling) that enable rapid, personalized campaigns across multiple channels.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.