Staff Marketing Manager : Digital Media, Local Strategy

Company Overview

Job Overview

Come work for Intuit’s Consumer Group (CG), a team serving the needs of over 20+ million US consumers to file their annual tax returns. Intuit is recognized as one of the best companies to work for and is recognized by trusted industry sources, including:

• #23 Fortune 2023 Best Workplaces in Technology
  
• #14 2023 Fortune100 best company to work for
  
• #22 in 2023 PEOPLE® Companies that Care
  
• #57 2023 Glassdoor's Best Places to Work

The Opportunity: Shape the Future of Local, Enterprise-Level Marketing

Are you a digital marketer who thrives at the intersection of national brand power and hyper-local execution? Do you have a passion for building new programs from the ground up within a world-class enterprise?

We are seeking a seasoned and highly motivated Staff Marketing Manager to pioneer the digital media strategy for our Activate Experts program. This is a critical role where you will architect and execute comprehensive marketing strategies designed to drive awareness, engagement, and conversion for a key new offering. You are not just running campaigns; you are building the playbook for how our brand wins at the local level, market by market.

This role demands a strategic thinker with a deep understanding of the full media funnel, a passion for data-driven results, and an exceptional ability to influence cross-functional partners. Reporting to the Principal Manager of Local Digital Media and Emerging Tech, you will be the central hub for one of our most exciting growth initiatives.

Responsibilities

As the lead for the Activate Experts program, you will own the end-to-end digital media strategy.

Your responsibilities will fall into three key areas:

1. Strategic Program Leadership & Innovation

• Architect and execute sophisticated marketing strategies that seamlessly blend
  national brand messaging with DMA-level and hyper-local targeting.
  
• Command the program's digital media budget, ensuring every dollar is allocated
  effectively to maximize ROI and exceed ambitious performance goals.
  
• Pioneer innovative, scalable testing plans for local markets, partnering with data
  science and analytics to define and measure success.

• Evaluate and recommend new marketing technologies and tools that can unlock
  personalization and performance measurement at the local level.

2. Cross-Functional Influence & Partnership

• Serve as the primary media partner for the internal go-to-market team, influencing everything from target market selection to KPIs and measurement.
  
• Champion the program's vision across the organization, ensuring alignment with
  senior leadership, product marketers, data partners, and finance.
  
• Cultivate strong relationships with agencies and media partners, staying on the
  cutting edge of platform best practices for web, phone, and in-person conversion
  tracking.
  
• Deliver clear, concise updates to senior leadership, confidently representing program strategy and performance in high-stakes presentations.

3. Performance Measurement & Optimization

• Drive the operational rhythm of the program through regular op mechs and maintain workstream clarity via weekly prioritization.
  
• Translate complex data into clear, actionable insights for both tactical optimization and high-level strategic pivots.

How You Will Succeed: The Skills of a Leader

• You have a proven track record of growing new products or services for
  enterprise-level brands, with specific, demonstrable success at the local or retail
  level.
  
• You are a master storyteller who uses data to craft compelling narratives, articulating channel strategy and business impact to cross-functional teams and executive leadership alike.
  
• You possess exceptional strategic thinking, with the ability to set ambitious goals and the agility to pivot swiftly in response to market changes or unexpected
  challenges.
  
• You seamlessly context-switch, comfortably diving deep into the weeds with an
  analyst one moment and presenting a high-level vision to a senior leader the next.
  
• You have a true learner's mindset, with a proactive bias for finding solutions and a relentless drive toward continuous improvement and innovation.
  
• You embrace calculated risks and learn from failures to drive long-term innovation with speed and conviction.

Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

Qualifications

• 7+ Years Paid Media with focus on digital. Must have experience leading strategies & initiatives with high impact results in DMA and local marketing, with an in-depth understanding of customer needs and market dynamics
  
• Digital Marketing & technical expertise: you are a digital native and expert in driving revenue growth, with focus in paid media
  
• Passion towards keeping up with industry trends, technologies, and competitive
  landscapes
  
• Minimal travel for industry networking, media, conferences, and related events
  
• Hybrid Role: 3 days in office/week in either San Diego or an office location in the Bay Area (MTV, SF)

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:
Bay Area California,CA: $158,000.00 - 213,500.00
Southern California,CA: $150,500.00 - 203,500.00