Senior Marketing Manager, B2B Lead Capture & Demand Generation

Company Overview

Job Overview

We are seeking a results-driven Marketing Manager to own and scale our first-party (1P) lead capture and demand generation programs. This role will focus on building high-quality inbound and outbound demand funnels, optimizing lead capture mechanisms, and accelerating pipeline growth in close partnership with Sales, Product Marketing, and Revenue Operations.

You’ll be a key driver in developing strategies and campaigns that attract, capture, and convert B2B audiences into qualified opportunities. If you’re passionate about blending creativity with data-driven decision-making and thrive in fast-paced environments, this role is for you.

Responsibilities

Lead Capture and Conversion

• Own strategy and execution for all 1P lead capture programs, including web forms, gated content, landing pages, webinars, and event registrations.
  
  
• Optimize conversion paths across the buyer journey with A/B testing, CRO, and UX best practices.
  
  
• Ensure lead capture systems integrate seamlessly with CRM, marketing automation, and analytics tools.
  
  

Demand Generation

• Lead development of multi-channel demand generation campaigns (digital lead generation ads, email nurture, event registration(s), content syndication).
  
  
• Partner with content and product marketing to create compelling offers, assets, and campaigns tailored to key personas and industries.
  
  
• Collaborate with Sales to align campaigns with pipeline goals and account strategies.
  
  

Analytics and Reporting

• Define and track KPIs for lead quality, funnel conversion rates, cost per lead (CPL), pipeline contribution, and ROI.
  
  
• Provide regular performance insights, and use data to iterate and improve programs.
  
  
• Maintain a strong focus on lead integrity, routing, and nurturing processes to maximize Sales productivity.
• Surface in-market signals to sellers for lead prioritization.
  
  

Technology and Operations

• Partner with RevOps to ensure CRM and MAP (e.g., Salesforce, Eloqua, Marketo) are optimized for lead flow, scoring, and attribution.
  
  
• Evaluate and implement new marketing technologies to enhance capture and nurture efforts.
  
  
• Ensure compliance with privacy and data regulations (GDPR, CCPA, etc.) in all capture efforts.
  
  

Qualifications

• 5+ years of experience in B2B marketing, with at least 2+ years focused on demand generation and lead capture.
  
  
• Deep understanding of funnel dynamics, buyer journeys, and pipeline acceleration in B2B contexts.
  
  
• Proficiency in marketing automation (Marketo, Eloqua) and CRM systems (Salesforce).
  
  
• Strong grasp of paid media, SEO, content marketing, webinars, and events as lead-gen channels.
  
  
• Analytical mindset with experience using data/BI tools to inform strategy and prove ROI.
  
  
• Excellent cross-functional collaboration skills and the ability to work closely with Sales and Product Marketing.
  
  
• Strong project management skills with the ability to juggle multiple campaigns simultaneously.
  
  

Preferred Skills (Nice to Have)

• Experience with ABM platforms (e.g., 6sense, Channel 99, Demandbase).
  
  
• Background in SaaS, fintech, or technology-driven B2B industries.

• Experience building lead scoring models and implementing nurture workflow

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: