Staff Product Marketing Manager, Go-to-Market
Intuit
Staff Product Marketing Manager, Go-to-Market
Company Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Intuit’s Enterprise Suite is redefining financial management for mid-market businesses by combining enterprise-grade power with Intuit simplicity. As Intuit Enterprise Suite expands deeper into Mid-Market and Enterprise segments, we’re looking for a Staff Product Marketing Manager to drive cohesive, cross-channel marketing activation.
In this role, you’ll orchestrate go-to-market activities across campaigns, launches, and integrated programs — ensuring our messaging and execution are unified across Product, Sales, Growth, and Marketing. You’ll bring clarity, structure, and coordination to how we show up in the market, ensuring every touchpoint reflects our strategy and resonates with decision-makers.
This is a high-impact role for a strategic operator who thrives on building alignment, driving execution, and ensuring GTM programs deliver measurable business results.
Responsibilities
Lead the go-to-market strategy for new Intuit Enterprise Suite features, editions, and campaigns — from messaging to activation to measurement.
Build differentiated positioning and value propositions that drive awareness, engagement, and conversion among mid-market and enterprise audiences.
Own cross-functional launch planning — aligning Product, Sales, Marcomms, and Growth teams on strategy, readiness, and execution.
Lead cross-channel orchestration, ensuring campaigns, events, and content reinforce a consistent narrative.
Create high-impact launch materials and enablement content, including value frameworks, competitive positioning, and sales playbooks.
Track performance and insights to inform future programs and continuously improve how we go to market.
Qualifications
5-7+ years in product marketing, go-to-market strategy, or related roles within B2B SaaS or enterprise software.
Proven success orchestrating cross-functional GTM programs that drive awareness, demand, and adoption.
Strong strategic thinking and execution - able to manage multiple workstreams and stakeholders.
Excellent communication and storytelling skills, with the ability to align diverse teams around a shared vision.
Analytical mindset with experience using data and insights to optimize campaigns and GTM effectiveness.
Deep collaboration skills across Product, Sales, Growth, and Marketing teams.
Familiarity with mid-market ERP, financial management, or business software markets is a plus.
The Go-to-Market PMM plays a central role in connecting strategy to execution for Intuit Enterprise Suite. You’ll drive coordination, clarity, and consistency across channels and audiences - ensuring our message lands powerfully and persistently in the market. If you’re passionate about bringing complex initiatives to life through cross-functional alignment and integrated execution, we’d love to meet you.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:
Northern California (Bay Area): $158,000 - $213,500
Southern California: $150,500 - $203,500