Staff Communications Manager, Brand Social

Company Overview

Job Overview

Intuit’s Global Business Solutions Group (GBSG) Performance Communications team is seeking an experienced Staff Communications Manager to drive social media engagement and customer communications as part of our US Brand Social team. In this role, you’ll work alongside cross-functional teams and world-class agency partners to oversee community management, social listening, crisis comms, and proactive efforts to build brand awareness and reputation. We are looking for a strategic thinker who is fluent in the constantly evolving social media landscape and is passionate about the opportunity to champion and connect with the small and mid-market business community daily, working across brands including QuickBooks, Mailchimp, and Intuit Enterprise Suite.

Responsibilities

• Oversee community management, social listening, and crisis communications for the Global Business Solutions Group US Brand Social team

• Daily, hands-on platform to engage with the small business community through active platform listening and community management

• Drive brand sentiment and customer communications reporting on on a monthly and ad hoc basis aligned to key campaigns and moments in time

• Lead aspects of social strategy and execution aligned to core communications and business objectives through all stages of development: planning, briefing, reviewing, publishing, and analyzing performance

• Drive activations in partnership with cross-functional teams including content marketing, influencer, PR, brand, product marketing, global teams, and agency partners to build relevance with our priority audiences

• Work with cross-functional teams including content marketing, sales, customer success, analytics, acquisition, and holistic search

• Build deep customer empathy and keep a pulse on conversations across our target audiences including mid-market and accountants

• Own end-to-end measurement and reporting for areas of focus

• Keep a pulse and act on trends, cultural moments, and right-for-brand opportunities in social

• Continually stay on top of industry developments and insights across the social landscape and share back with the broader team

• Partner with social teams across Intuit globally to continually improve our collective efforts

Qualifications

• 5+ years of experience in a similar social media role, preferably for a tech brand

• Social listening, community management, and crisis comms experience at a large brand or organization, with experience working across social channels including TikTok, Instagram, Reddit, and LinkedIn

• Strong familiarity with social listening tools (Sprout Social, Brandwatch) and experience partnering closely with customer support and external communications teams

• Social media core capabilities including in-depth platform knowledge, community management, editorial calendar management, and publishing

• Exceptional writing and copywriting skills. Proven experience writing both proactive and reactive copy within a brand’s voice and tone.

• Strong judgement and ability to follow playbooks, principles, and brand guidelines

• Excellent program management skills. Ability to self-start, build relationships, work cross-functionally, communicate, navigate barriers, juggle multiple high-priority projects, and influence in a highly matrixed, large organization.

• Analytical skills and experience making data-backed recommendations from a variety of internal and external sources.

• An understanding of the evolving search landscape, including AI search, and the role that social platform play

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

Northern California (Bay Area): $158,000 - $214,000

Southern California: $148,500 - $201,000