Staff Marketing Event Strategist (Mid-Market)

Company Overview

Job Overview

About the Team:

To predict the future, we must create it—and at Intuit, that’s exactly what we’re doing.

The CEO Transformation Office is a newly formed, high-impact organization reporting directly to the CEO. Its mission is to mobilize the company around what matters most, shape the market, and accelerate Intuit’s transformation into the world’s leading global financial platform and system of intelligence.

This team sits at the intersection of strategy, storytelling, creativity, and execution. We bring together communications, creative, narrative development, and flagship events and experiences under one unified organization to ensure Intuit shows up with clarity, consistency, and conviction—internally and externally. From customers and prospects to media and investors, we shape how Intuit’s vision comes to life in the world.

At the heart of our work is a bold future: surrounding customers with a virtual team of AI agents and human intelligence that does the work for them and powers their prosperity. To deliver on that promise, we operate with a high say/do ratio, a bias for action, and an uncompromising focus on impact. We don’t just tell the story—we help drive the outcomes.

Joining the CEO Transformation Office means working on the company’s most visible, mission-critical initiatives, partnering with senior leaders across the business, and helping define how Intuit’s strategy is experienced by the world. This is a team for builders, storytellers, and operators who want to shape the future—not react to it.

The opportunity

Intuit is entering a pivotal new chapter with the formation of our Mid-Market Group, unlocking a ~$185B global Total Addressable Market and positioning Intuit as a critical partner for larger, more complex businesses. Winning in this space requires more than execution excellence—it requires strategic experiences intentionally designed to advance business priorities, shape market perception, and accelerate go-to-market outcomes.

The Event Strategist, Mid-Market Experiences operates at the intersection of experience strategy and business strategy. This role translates mid-market insights and GTM priorities into experience strategies that are both creatively compelling and commercially impactful.

Partnering closely with the Events Manager, Mid-Market and cross-functional GTM leaders, you will ensure experiences are not only intentionally designed, but clearly anchored to business intent—driving adoption, pipeline, expansion, and long-term customer value.

Responsibilities

What you’ll do

Connect Business Strategy to Experience Strategy

• Partner with Mid-Market GTM, Sales, Product, and Marketing leaders to understand growth priorities, success metrics, and customer motions.

• Translate business objectives into clear experience strategies that define the role experiences play in driving awareness, consideration, adoption, and expansion.

• Ensure every experience has a defined strategic purpose, audience, and measurable outcome.

Lead with Insight and Design Thinking

• Develop a deep understanding of mid-market customers, their operating realities, and decision-making dynamics.

• Use research, synthesis, and design thinking methodologies to uncover insights that inform experience design.

Co-Create Experiences That Drive Business Impact

• Help shape end-to-end experiences—not just events—across the mid-market portfolio, including flagship moments, executive engagements, field programs, ABM activations, partner experiences, and industry events.

• Partner tightly with the event producers to ensure strategic intent carries from concept through execution.

Activate Storytelling in Service of GTM

• Define how Intuit’s mid-market strategy and value proposition come to life through storytelling, demos, and immersive moments.

• Ensure experiences reinforce Intuit’s market POV and support how mid-market buyers evaluate and adopt solutions.

Measure, Learn, and Evolve

• Use data and qualitative feedback to refine experience strategies over time.

Champion experimentation and continuous improvement across formats, technologies, and engagement models.

Qualifications

What you bring

• At least 12-15 years experience in design-thinking, strategy, product storytelling, immersive experience design, or related fields.

• Embraces design thinking as a way of working, not just a process. Demonstrated track record of scrappy prototyping, piloting, and experimenting to get to the right audience experience.

• Strong grounding in design thinking, research, synthesis, and facilitation as tools for solving business problems.

• Proven ability to translate business goals into experience strategies that drive measurable outcomes.

• Experience designing experiences in service of B2B GTM motions (pipeline growth, deal acceleration, adoption, partner enablement).

• Experience working with or marketing to mid-market businesses is a strong plus.

• Exceptional storytelling and communication skills, including comfort influencing senior leaders.
  
  

Experiences are one of Intuit’s most powerful levers to align teams, influence markets, and accelerate growth in the Mid-Market space.

As the Event Strategist for Mid-Market Experiences, you will define how design strategy and business strategy come together to create experiences that are purposeful, differentiated, and outcome-driven. You will help shape how Intuit’s strategy is understood, experienced, and acted upon—by customers, partners, and the market.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

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