Staff Product Marketing Manager
Intuit
Staff Product Marketing Manager
Company Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
We’re looking for an experienced Staff Product Marketing Manager to drive awareness, adoption and retention of Intuit Accountant Suite - a new AI-powered platform built for accountants to manage their firm, clients and team all in one place. You will drive growth through cohesive, omni-channel activation and oversee performance management.In this role, you’ll orchestrate go-to-market activities across campaigns, launches, and integrated programs — ensuring our messaging and execution are unified across product, marketing, sales and customer success. You’ll bring clarity, structure, and coordination to how we show up in the market, ensuring every touchpoint reflects our strategy and resonates with decision-makers.
Responsibilities
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Own Customer Acquisition & Revenue Outcomes
Drive acquisition-focused GTM strategy, with clear accountability to customer and revenue growth
Partner with Analytics and Marketing teams to set KPIs, forecast impact, and measure ROI across channels
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Channel Activation & Growth Marketing
Lead end-to-end orchestration of channel activation for launches and ongoing growth initiatives across paid media, website, in-product, lifecycle, and sales-assisted motions
Translate positioning and messaging into channel-specific briefs, creative direction, and activation plans
Partner with internal channel, lifecycle and creative teams, as well as external marketing agencies to optimize acquisition funnels, offers, and messaging
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Measurement, Experimentation & Optimization
Define and track acquisition and revenue metrics
Lead test-and-learn experimentation across channels to improve acquisition efficiency and scale
Use customer and performance insights to continuously refine GTM strategy and channel execution
Qualifications
The ideal candidate will be an experienced product marketer with 10+ years professional marketing experience, preferably with a mix of agency and in-house.
Comfortable managing multiple competing priorities in a deadline-sensitive environment to ensure that all activations are launched on time and on budget.
Ability to work with stakeholders from across the organization to gather the information and data needed to create campaigns that deliver results.
Degree in marketing, communications or related field.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: