Demand Generation Analyst
Intuit
Demand Generation Analyst
Company Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Intuit’s Mid-Market organization is seeking a highly analytical and detail-oriented Demand Generation Analyst to drive deep insights across the demand generation funnel. This role will be responsible for analyzing performance from first touch through lead routing and handoff, identifying leakage, uncovering trends, and ensuring every lead is properly tracked, routed, and acted upon. The ideal candidate brings strong analytical rigor, operational curiosity, and a passion for improving funnel efficiency through data-driven insights.
Responsibilities
Analyze the end-to-end demand generation funnel for Intuit’s Mid-Market business, from lead creation through routing, acceptance, and downstream outcomes.
Identify funnel leakage, drop-offs, and inefficiencies, and clearly quantify the business impact of gaps in process, execution, or data.
Conduct deep-dive analyses into lead routing and disposition, ensuring leads are correctly assigned, tracked, and followed through to resolution.
Develop and maintain reporting and dashboards that provide clear visibility into funnel health, conversion rates, velocity, and lead outcomes.
Partner closely with B2B Marketing, Marketing Operations, Sales Operations, and Sales teams to diagnose issues, validate findings, and recommend corrective actions.
Analyze trends over time to surface emerging risks, opportunities, and shifts in lead behavior or performance.
Ensure data integrity across systems (e.g., marketing automation, CRM), proactively flagging discrepancies, data loss, or process breakdowns.
Translate complex analyses into clear, actionable insights and executive-ready narratives that inform prioritization and decision-making.
Support experimentation and optimization efforts by measuring the impact of campaigns, routing logic changes, and process improvements.
Qualifications
Bachelor’s degree in Analytics, Business, Economics, Marketing, or a related field (or equivalent experience).
3+ years of experience in marketing analytics, demand generation analytics, revenue operations, or a related analytical role.
Strong understanding of B2B demand generation funnels, lead lifecycle management, and sales handoff processes.
Advanced proficiency in data analysis and reporting tools (e.g., SQL, Excel, Looker, Tableau, Power BI, or similar).
Experience working with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Eloqua).
Demonstrated ability to investigate ambiguous problems, trace issues across systems, and identify root causes.
Excellent communication skills, with the ability to clearly explain insights to both technical and non-technical stakeholders.
High attention to detail and a strong sense of ownership for data accuracy and outcomes.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: