Senior Data Scientist
Intuit
Company Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Come join the Mailchimp Paid Media Marketing Data Science team as a Senior Data Scientist. You will be joining a team that is responsible for driving marketing decisions through data-backed insights, bringing in new customers via paid marketing channels. As a paid media marketing data scientist, you will drive a deeper understanding of marketing campaign performance, help identify areas of opportunity within marketing channels, and inform marketing strategy through advanced analytics and data science tools.
Responsibilities
- Build and execute marketing measurement and learning plans for Mailchimp paid media campaigns and growth initiatives
- Deploy measurement models to drive insights and business intelligence for the paid media and broader Mailchimp marketing teams
- Own E2E data exploration including ETL, hypothesis formation, analysis, and readout
- Leverage GenAI and dashboarding tools to create recurring views of paid media performance for marketing partners
- Execute and manage a portfolio of paid media experiments to drive channel innovation and customer acquisition
- Give guidance to business leaders by driving the POV around campaign performance relative to business objectives, marketing goals, and financial forecasts; clearly calling out drivers of strength and areas of opportunity
Qualifications
- 4+ years of experience delivering data and analytics solutions and roadmaps for marketing organizations
- Fundamental understanding of SAAS-based product marketing strategy, corporate strategy, corporate finance
- Domain knowledge of paid media channels, media data, and marketing technology stacks strongly preferred
- Experience with incremental marketing measurement models, experimentation, and causal inference with paid media applications
- Strong data storytelling and executive communication skills
- Advanced degree in a quantitative field or business/economics
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: