Director, Marketing - APAC
Intuit
Director, Marketing - APAC
Company Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Intuit is a global platform company on a mission to power prosperity around the world for consumers, small businesses, and the self-employed. Across our four leading brands—TurboTax, Credit Karma, QuickBooks, and Mailchimp—we serve over 100M customers. We are looking for a transformational leader to elevate and scale our marketing organization across the APAC region.
As the Director, Marketing - APAC, you will be the primary architect of the region’s growth strategy, moving beyond traditional campaign management to lead a high-velocity, AI-powered marketing engine. This role is a key member of the APAC Leadership Team, responsible for driving breakthrough customer and revenue growth across the Small Business and Mid-Market segments. You will lead a cross-functional team to transform how we acquire and retain customers through a "done-for-you" ecosystem of services including QuickBooks, Mailchimp, and Payroll.
Responsibilities
Operational & Performance Rigor: Implement a "Performance Marketing" first mindset to grow the region’s ROAS.
Strategy & Mid-Market Pivot: Anchor the regional strategy to drive Mailchimp Mid-Market expansion and re-accelerating QuickBooks growth.
Cross-Functional GTM: Partner with the VP of APAC and the International Commercial Team to simplify the operating model and move toward deeper integration across Sales, Product, and Success.
Capability Building: Establish dedicated marketing capabilities for Mid-Market and retention—functions that are currently missing but are critical for net subscriber growth.
Qualifications
10-12+ years of experience in B2B SaaS or Fintech leadership roles, with a proven track record of scaling businesses in complex international markets.
BA/BS degree required; MBA strongly preferred.
Strategic & Analytical Mastery: Exceptional ability to synthesize various points of view into a cohesive narrative and use data-backed insights to drive large-scale growth initiatives.
Matrix Leadership: Demonstrated success in leading high-performing, cross-functional teams and influencing without authority across a highly matrixed global organization.
Operational Rigor: Experience managing complex P&Ls, budgets, and operational cadences with a "bias for action" in fast-paced environments.
Customer Obsession: A deep passion for solving customer friction and a history of building customer-centric cultures that prioritize long-term relationship value over transactional wins.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: