Manager 3, Brand Marketing - Credit Karma

Company Overview

Job Overview

As Credit Karma continues to scale, we are looking for a Manager 3, Brand Marketing to ensure our brand strategy is clear, durable, and actionable — and that it meaningfully shapes how the brand shows up across campaigns, channels, and experiences over time. This role sets strategic direction for the Credit Karma brand, builds brand strategy capability across the organization, and leads a high-performing team of Brand Strategists. As part of Intuit, this role also ensures Credit Karma’s brand shows up clearly and cohesively alongside Intuit and Intuit partner brands. The individual will partner closely with teams across the Intuit ecosystem to drive alignment where our brands intersect, while maintaining a distinct and differentiated Credit Karma brand in the market.

Responsibilities

• Own and evolve Credit Karma’s brand positioning, narrative, and messaging frameworks, ensuring they are clear, durable, and actively used to guide decisions across campaigns, channels, and experiences
• Set strategic direction for how the Credit Karma brand shows up in market—both independently and alongside Intuit and Intuit partner brands—bringing principled judgment to complex brand, naming, and messaging decisions that balance long-term equity with near-term business needs
• Ensure brand strategy meaningfully shapes work from the start by embedding strategic thinking early in briefs, planning, and concept development
• Partner closely with Creative leadership to provide clear, provocative strategic direction that inspires breakthrough creative and raises the bar on execution quality
• Collaborate with Integrated Marketing and Social Strategy to translate brand strategy into cohesive, intentional cross-channel execution, reducing rework and late-stage misalignment
• Lead and develop a best-in-class team of passionate, data-driven Brand Strategists (4 individuals), setting clear priorities, managing capacity, and building strategic rigor, confidence, and influence across the team
• Build strong, trusted relationships with senior cross-functional partners across Creative, Integrated Marketing, Social Strategy, Growth, Product Marketing, Research, and Analytics, influencing without authority to drive alignment and momentum
• Ground brand strategy in insight by partnering with Research and Analytics to bring customer, market, and cultural learning into decision-making, and by using in-market performance to evolve brand frameworks over time

Qualifications

• 12+ years of experience in Brand Strategy, Creative Strategy, or Brand Planning roles, working directly with creative teams (in-house and/or agency)
• 3+ years of people management experience, leading and developing high-performing teams
• Demonstrated leadership on brand strategy and narrative frameworks that have shaped real work in market
• Strong strategic judgment, with the ability to make principled decisions in ambiguous environments
• A proven track record of using qualitative and quantitative data to inform strategy and decision-making
• Experience influencing senior stakeholders and cross-functional partners without direct authority
• Excellent verbal, written, and interpersonal communication skills
• Ability to translate insight into clear, usable frameworks that teams actually adopt
• Comfort operating at both altitude (vision, narrative, positioning) and detail (briefs, messaging, execution)

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at [1] Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

Bay Area: $213,500 - $274,500

References Visible links 1. https://www.intuit.com/careers/benefits/full-time-employees/