Staff Platform Experience Designer

Category Design & User Experience Location San Diego, California; San Diego, California Job ID 22099

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Company Overview

Job Overview

Intuit Academy is building the next generation of expert talent powering TurboTax, QuickBooks, Mailchimp, and the broader Intuit platform. Demand is growing rapidly — and the next phase is making the learner experience good enough to convert, retain, and advance that demand at scale.

We are hiring a Staff Platform Experience Designer to own the end-to-end learner experience across Intuit Academy's public-facing platform (academy.intuit.com). This role sits at the intersection of UX design, behavioral science, and product thinking. You will shape how learners discover, progress through, and complete learning pathways — translating research, behavioral signals, and learning science into shipped product experiences.

This is a design-led role with product accountability. You will partner closely with a PM contractor who handles backlog execution and delivery coordination, freeing you to focus on experience quality, design direction, and behavioral strategy.

Responsibilities

What You'll Own

1. Platform Experience Design

Lead the design of core platform experiences from first visit through completion and credentialing.

• Design onboarding, navigation, progression flows, and learner guidance systems
• Apply behavioral science and learning research to reduce friction and improve completion across the learning journey
• Make learning pathways clear, actionable, and tied to real outcomes
• Build systems that develop learner confidence through practice, feedback, and guided progression
• Ensure experiences are intuitive, low-friction, and aligned to how learners build and apply skills over time

2. Behavioral Design & Science

Translate what we know about how people learn into product decisions that actually change behavior.

• Apply behavioral science principles to design experiences that drive progression and skill development
• Design for behavior change: integrate learning into the product experience so learners take the right actions as they progress
• Partner with the VOL team to bring learner feedback and on-platform signal into design iterations
• Develop learner persona based journey maps that reflect real behavior, not assumptions

3. Conversion & Engagement System

Own the experience layer of the conversion funnel — from visitor to enrolled to progressing learner.

• Identify and prioritize the highest-impact friction points across the funnel
• Drive UX testing and experimentation to improve conversion and engagement rates
• Build systems for progress visibility, next-best actions, and learner guidance
• Define experience-level success metrics tied to conversion efficiency and learner outcomes
• Partner with lifecycle marketing on how on-platform and off-platform experiences connect

4. Platform Experience Leadership

Design across a complex, evolving platform environment with multiple integrated systems.

• Design across LMS platforms, embedded experiences, and integrated tools
• Drive the learner experience toward a more unified, scalable platform — navigating tradeoffs across systems and architecture in partnership with engineering
• Deliver personalization and AI-driven experiences that adapt to learner intent and behavior
• Partner with the PM CW on backlog prioritization, PRDs, and delivery sequencing — you set the direction, they manage execution

5. Data-Informed Design

Use data and behavioral signals as primary drivers of design decisions.

• Define and track core experience metrics across conversion and engagement
• Use experimentation, analytics, and behavioral signals to prioritize and validate design work
• Translate data into clear design decisions and stakeholder narratives
• Partner to build dashboards that surface actionable learner insights

6. Cross-Functional Collaboration

Lead through influence across a highly interdependent system.

• Partner with engineers, marketing, content, and product stakeholders to deliver a cohesive learner experience
• Drive alignment on design direction, sequencing, and tradeoffs across teams
• Surface and escalate experience gaps that materially impact conversion and learner outcomes
• Communicate design rationale clearly to senior stakeholders and executive audiences

Qualifications

What You Bring

Required

• 5-7 years of experience in UX design, product design, or a hybrid PM/UX role — with a portfolio that shows shipped, measurable learner or consumer experiences
• Demonstrated ability to apply behavioral science or learning science to product and experience design
• Strong systems thinking — able to design across a complex, multi-tool platform environment
• Experience leading UX research, usability testing, and experimentation
• Ability to define success metrics and use data to drive design decisions
• Strong communication skills with the ability to influence stakeholders across functions
• Comfortable operating in ambiguous, fast-moving environments with cross-functional dependencies

Preferred

• Experience in EdTech, learning platforms, or certification systems
• Familiarity with behavioral economics or learning science applied to product design
• Experience designing across LMS platforms, embedded experiences, or integrated systems
• Background in marketplaces, workforce platforms, or multi-sided learner ecosystems
• Experience working with or directing a PM contractor or coordinator

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

San Diego: $173,000 - $234,000

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