About MONEYME

We're not a bank. And we're definitely not trying to act like one.

MONEYME is a founder-led, ASX-listed digital lender and Certified B Corp on a mission to reinvent credit for modern Australians. Through smart technology, fast decisions, and a seamless customer experience, we're changing how Australians borrow.

From personal loans, car loans, debt consolidation, to credit cards and free credit score tools, we build financial products people actually want.

We move fast. We think big. And growth sits at the centre of everything we do.

The Role

This is an opportunity to lead and scale the next phase of growth at MONEYME.

Reporting directly to the CMO, the Marketing Growth Lead owns the strategy, execution, and performance of our direct customer channel across paid, organic, and partners/affiliates. Your remit covers acquisition, conversion, engagement, and retention, and your single focus is unlocking more growth, whether that's optimising what we're already doing, opening new channels and partnerships, diversifying creative, or finding the next lever no one else has pulled yet.

This is a hands-on role. You'll lead the strategy and you'll be in the work, side by side with your team, briefing campaigns, reviewing creative, interrogating performance data, and shaping experiments. You'll directly manage and coach our in-house CRM Specialist and our Marketing Executive. Depending on your level of experience, you may also manage our Digital Marketing Manager, or partner with them as a senior peer within the function.

Working closely with Product, Sales, Credit, Data, and Executive stakeholders, you'll shape go-to-market strategy and ensure marketing is delivering real commercial outcomes.

What You'll Do

Unlock growth across the direct channel. Own the strategy and performance of paid media, SEO, content, organic social, partnerships, and affiliates. Set the direction, get into the detail with our Digital Marketing Manager and external agencies, and hold them to account on outcomes. Constantly look for the next unlock, whether that's scaling what's working, killing what isn't, opening new channels, testing new partners, or pushing into formats and creative styles we haven't tried yet. Manage budgets with a strong focus on ROI, CAC, LTV, and conversion, and bring a bias toward experimentation and speed.

Own conversion rate optimisation. Lead the CRO roadmap across acquisition funnels, landing pages, and application flows. Set up and run a structured experimentation program with clear hypotheses, success metrics, and shared learnings. Partner with Product, Engineering, and Design to ship high-impact improvements that lift application starts, completion rates, and approved customer conversion. Use behavioural analytics and qualitative insight to identify friction, and build a culture of test-and-learn across the business.

Lead CRM and lifecycle marketing. Own the CRM and lifecycle strategy across email, push, in-app, and SMS, leveraging Braze as our core platform. Set the direction and work alongside our in-house CRM Specialist to build and optimise programs across onboarding, activation, cross-sell, retention, win-back, and reactivation. Drive measurable lifts in repeat applications, multi-product holding, and customer lifetime value through smart segmentation, personalisation, and behavioural triggers, and ensure a high standard of deliverability, list hygiene, and compliance.

Lead growth campaigns and go-to-market. Manage, coach, and develop our Marketing Executive to deliver growth campaigns and product launches across the direct channel. Set the strategic direction, brief the work clearly, and stay close to execution. Use customer insights, behavioural data, and market trends to shape campaign strategy, improve attribution and reporting, and translate business priorities into customer-facing activity that converts.

Bring leadership, structure, and pace. Set clear priorities, goals, and success measures aligned to business outcomes. Establish strong operating rhythms including weekly priorities, campaign reviews, and performance check-ins. Provide coaching, feedback, and development support to lift capability across the team. Remove blockers, drive pace, and foster a culture of ownership, experimentation, and continuous improvement.

What You Bring

• Significant experience in growth marketing, performance marketing, digital acquisition, or customer growth roles, ideally in fintech, financial services, or other high-growth consumer environments

• A strong track record of driving measurable customer acquisition and revenue growth across direct channels (paid, organic, partners/affiliates)

• Experience leading paid media strategy through internal teams and agencies, with the commercial nous to hold them to account on outcomes

• Hands-on experience running a CRO program, including structured experimentation and partnering with Product and Engineering to ship change

• Deep CRM and lifecycle marketing experience, ideally with Braze or a comparable platform (Iterable, Salesforce Marketing Cloud, customer.io), with the ability to lead and develop in-house CRM talent

• Deep understanding of paid media, funnel optimisation, and conversion strategy across the full customer journey

• A track record of unlocking growth through new channels, partnerships, or creative formats, not just optimising existing ones

• Strong commercial acumen with confidence using performance metrics including CAC, ROAS, LTV, conversion, and retention

• Confidence influencing stakeholders across Marketing, Product, Sales, Data, and Executive teams

• Demonstrated experience leading, coaching, and developing marketing talent, while staying close to the work yourself

What Success Looks Like

Measurable growth in customer acquisition across key products. Improved funnel conversion supported by a structured experimentation program. Stronger CRM-driven outcomes including activation, cross-sell, retention, and customer lifetime value. Efficient media spend with strong CAC and ROI. New channels, partners, and creative approaches tested, validated, and scaled. Strong product launch execution. A high-performing team with clear accountability and a growth engine that consistently delivers commercial results.

Why This Role?

Because growth doesn't happen by accident.

You're here to build capability, create momentum, and drive the business forward. You're here to challenge the status quo. You're here to lead.

Sound like you? Let's talk.

MONEYME is an equal opportunity employer, and we value diversity, equity, and inclusion. We are committed to creating a diverse and inclusive workplace and encourage applicants from all backgrounds to apply. We believe that the unique contribution of our employees is a key driver of our success. We stand together – our diversity and inclusion give us an edge.

Department

Marketing

Locations

Sydney CBD Office - Gadigal Land

Remote status

Hybrid

Employment type

Full-time