Account Based Marketing Manager
MYOB
This job is no longer accepting applications
See open jobs at MYOB.See open jobs similar to "Account Based Marketing Manager" FinTech Australia.Marketing & Communications, Sales & Business Development
Melbourne, VIC, Australia
Posted on Tuesday, November 28, 2023
Hi! And thanks for stopping by!
We’re MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one place.
We’re always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB.
About the Team
Our Unified marketing team is here to drive un-believe-able results for the business. They create demand in market for MYOB and engage AU & NZ businesses when it matters most to either acquire or retain them. They’re dedicated to delivering value for our customers by understanding their business pain points, and needs and ensuring we deliver them value at every stage of their journey.
THE OPPORTUNITY
The Account Based Marketing Manager is an exciting role within our Enterprise (mid-market) customer Line of Business. In this role, you will play a key part in shaping and growing account based marketing (one to many approach) within the Enterprise Marketing function.
Reporting to the Senior Customer Marketing Manager, you will be a vital member of the marketing team . Your role will focus on the strategy, planning and execution of new and innovative marketing initiatives designed to generate demand through the funnel and contribute to revenue growth.
THE ROLE
You’ll be responsible for developing and executing account based marketing activities that address the unique needs and pain points of targeted accounts. Coordinate the creation of customised content, messaging, and collateral that resonate with the target accounts utilising various marketing channels, including email, social media, events, and direct outreach, to engage target accounts effectively as well as monitor and analyse data to measure the impact of ABM campaigns, making data-driven adjustments as needed.
You’ll work in partnership with the product marketing, sales, digital engagement and digital marketing teams to drive the plan and outcomes.
WHAT YOU WILL BRING
- Proven experience in Account-Based Marketing, with a strong track record of success in marketing campaigns.
- Exceptional communication skills, with the ability to craft personalised messaging
- SaaS and/or high growth industry experience, familiarity with Mid Market to ERP Products is beneficial.
- Experience with marketing automation platforms, HubSpot preferred.
- Familiarity with agile concepts and tools through working within an agile environment.
Our Culture & Benefits
Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.
🎯 Do your best work in a flexible work environment, right down to financial assistance to set up your home office…it’s called Flexperience, and it’s designed by you and your team!
🎯 Our partnership with Smiling Mind helps support the wellbeing of our team members and customers
🎯 Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment
🎯 A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more!
🎯 Communities built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution
🎯 Access to best-in-class discounts and vouchers from leading retailers, and a lot more.
We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.
MYOB are an equal opportunity employer and we champion diversity. Don’t meet every single requirement of this role? Still apply! Research tells us that that women and underrepresented groups are less likely to apply unless they meet every single requirement. At MYOB we believe that the right hire is someone who makes an addition to our culture, rather than someone who fits in and conforms to our status quo. Moving to ‘Culture Add’ means adding team members who not only value MYOBs standards and workplace culture, but also bring an aspect of diversity that positively contributes to MYOB. So, if you’re excited about this role, or about MYOB, we’d still love to hear from you!
This job is no longer accepting applications
See open jobs at MYOB.See open jobs similar to "Account Based Marketing Manager" FinTech Australia.